College Essay Resources – IECA

We work well with counselors and consultants because we all care about the same thing: helping students get into the schools of their dreams. We focus exclusively on the essay – you’re already an expert on the rest of the admission process. We’re writers, teachers and problem-solvers; we’ll work with you to find the right solutions for you and your students. Tell us what you need. We’ll figure out how to get there.

Email Template – Transition to Supplements

Last Update: April 28, 2023

We send this email to parents after their child has completed the Common App personal statement.

Slides – IECA Spring 2023

Last Update: May 1, 2023

Presentation slides for the session, "Managing the Parent Journey" presented by Susan Knoppow and Amy McVeigh.

Handout – IECA Spring 2023

Last Update: May 1, 2023

This chart provides a framework for thinking about how you manage the parent journey before, during, and after the first essay.

The Wow Method

Last Update: January 10, 2023

Wow's 10 step college essay writing process, displayed in a color-coded graphic.

Student-Centered Brainstorm Process

Last Update: May 10, 2022

An outline of the steps we take before, during and after a brainstorm discussion. Covers the first three steps of Wow's ten-step process.

Student Schedule

Last Update: March 30, 2022

A sample schedule to illustrate how we work with students on the Common App personal statement.

Free Pro Chats

Join us for an upcoming FREE webinar! We meet once a month to discuss a variety of college essay issues. Wow CEO Susan Knoppow will answer your questions and share tips to help you support your students through the college essay-writing process.

Free Book

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We’ve written the only college essay book you’ll need – short, practical and full of proven strategies, so you can help students write the types of essays college admissions officers want to read.

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Wow’s Professional Training is Game-Changing

“At first, essays were the thing I worried about the most. It wasn’t until the Wow training that it all clicked. I feel like a burden has been lifted.”

- Faith Stewart, Bellingham, Washington

College Essay Community

Year-Round: Share Ideas, Solve Problems and Dig Into Best Practices

If you like our free Pro Chats, you’ll love the College Essay Community. The first week of each month, we announce a timely topic and share reflection questions and resources. At the end of the month, we gather on Zoom for a lively meeting, facilitated by Wow’s founders, to talk, reflect and challenge ourselves. All materials are available for a full year, and all meetings are recorded.

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