The Personal Statement Needs No Hook

Focusing on hooks places too much emphasis on the beginning, not the whole story. Students don’t need a hook to get attention in the admissions office.

5 Things We Learned from the Class of 2023

As we model our own process for professionals during our signature training, the College Essay Experience, we get a little bonus because we get to learn new, super cool things from them, too. (Like … You can finish a 500-mile hike with an injury, close your eyes to survive a snowmobile ride to the top of a glacier when you are afraid of heights, and open a knitting store even if you cannot knit!)