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How to Write an Effective College Application Essay

Read the book

We’ve written the only guide you’ll need to understand the confusing college admissions industry and how you can help your child write an effective application essay. Instead of pushing parents away, we believe you can play an important role in this process. Find out how!

The Inside Scoop for Parents

At last. A guide that brings parents into the college application essay process, rather than pushing them away!

How to Write an Effective College Application Essay: The Inside Scoop for Parents is for moms, dads, grandparents and other adults who want to help their children get into the colleges of their dreams. Parents approach authors and writing coaches Kim Lifton and Susan Knoppow all the time, asking for help understanding college admission essays. They want to guide their children, but they’re not sure how. They are tired of being told, Back off; it’s not your journey! Parents can – and should – help. And the task doesn’t have to be so daunting. As national experts on writing and application essays, with access to top admission officers from around the country, Lifton and Knoppow have answers.

Read the book

How to Write an Effective College Application Essay

Read the book

At last. A short, practical guide that gives students everything they need to write the types of essays college admissions officers want to read. How to Write an Effective College Application Essay: The Inside Scoop for Students is for students, high school counselors, parents and others who want to help students get into the colleges of their dreams.

The Inside Scoop for Students

This easy-to-follow guide offers insight from the authors’ decades of experience as writers and writing teachers and provides tips so students can respond to any application essay prompt. Most well-meaning experts merely tell students what colleges want; Lifton and Knoppow provide step-by-step instructions that teach them how to write strong, effective essays, with less stress and greater confidence. As national experts on writing and application essays, with access to top admission officers from around the country, Lifton and Knoppow have answers. 

Read the book

How to Write an Effective College Application Essay

Read the book

At last. A short, practical guide that gives high school counselors everything they need to help their students write the types of essays college admission officers want to read. How to Write an Effective College Application Essay: The Inside Scoop for Counselors is also for independent educational consultants, financial aid and college access professionals, and any adult who works with students who are applying to the colleges of their dreams.

The Inside Scoop for Counselors

This easy-to-follow guide offers insight from the authors’ decades of experience as writers and writing teachers and provides tips, so counselors can help students respond to any application essay prompt. Most well-meaning experts merely tell students what colleges want; Lifton and Knoppow provide step-by-step instructions that can help teach them how to write strong, effective essays, with less stress and greater confidence. As national experts on writing and application essays, with access to top admission officers from around the country,

Read the book

Buy Crash Course – University of California PIQ

Nail Your UC Personal Insight Questions in Just 2 Hours!

Nail the U-C personal insight questions. Just $39!
Write your Common App essay anytime, anywhere!
Satisfaction guaranteed on crash course

We talk to admissions officers all the time, and we know what they’re looking for. Good grades and test scores aren’t enough to land a spot at a top college, but great responses to the UC Personal Insight Questions can send your application to the top of the pile.

Led by Senior Writing Coach Joe Kane, our College Essay Crash Course for the University of California is designed to simplify the writing process, while giving you the confidence you’ll need to write genuine, meaningful responses to the UC Personal Insight Questions that will get attention where it matters most — inside the admissions office.

Best of all, it’s just $39!

Nail the Essay

You’ll Get:

You’ll Learn:

  • Step-by-step writing instructions
  • No-nonsense UC-specific advice
  • Insight from our years of experience
  • Simple writing assignments
  • How to find great topics
  • What the University of California wants
  • What mistakes to avoid
  • What your writing voice sounds like in your UC responses 
  • How to write your stories

Sign up for our video course, and you’ll be good to go.
Write those essays any time, anywhere.

Just $39!

Get Started Today

We’ve helped thousands of Wow students nail the UC Personal Insight Questions and get into their dream schools 

Our students write great essays and become stronger writers, better prepared for college and beyond. Year after year, they get into their top choice colleges, including all the UCs, the Ivies, prestigious liberal arts schools, and the best state universities.

Here’s just a sample…

Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, Yale, Stanford, Northwestern, Georgetown, University of Chicago, Washington University, Rice, Johns Hopkins, Case Western, Tulane, Duke, Middlebury, Tufts, Wesleyan, MIT, Caltech, University of Michigan, UC Berkeley, University of Florida, University of North Carolina, University of Wisconsin, Virginia Tech, Georgia Tech

You can get into your dream school too!

Nail the Essay


Praise from Our Students & Parents

“I don’t think my son would have been accepted to Yale without Wow helping him on his Common App essay!” – Parent, Palo Alto, California

“I loved how Wow organizes the steps to writing the perfect essay. You really helped me develop my idea and mold it into a perfect essay to show admissions another side of myself. I loved working with Wow Writing!” – Student, New Rochelle, New York

“I got into [my dream school], and I am crying. Thank you. I couldn’t have done it without you.” – Student, Huntington Woods, Michigan

“The tension created in our house due to the “dreaded” Common App essay process was no longer present! My daughter came out of the process much more confident in herself! I believe that she gained valuable process tools all of which she will use when writing in the future!” – Parent, Franklin, Michigan

I just wanted to tell you how grateful I am for your guidance throughout this whole Common App and supplemental essay writing process. My application wouldn’t have been possible without your help.” – Student, Houston, Texas

“The essay impressed the schools, however, more importantly, the writing skills you taught him will continue to benefit him as he writes throughout his personal and professional life. – Parent, Atlanta, Georgia

You were extremely helpful with my essay writing process; neither of us could have taken the essay from concept to execution as well as you did with your understanding of what those admission counselors are looking for in a narrative written by a 17-year-old.” Parent, Manhattan, New York


What Is Wow Writing Workshop All About?

Wow Writing Workshop is a strategic communication company led by writing coaches who understand the writing process inside and out. If your challenge involves words, Wow can help. 

Since 2009, Wow has been leading the industry with our unique approach to communicating any message effectively. The Wow Method helps business and nonprofit leaders create better blogs, manage social media, develop websites and create other communication materials. It also helps students write UC essays and other personal statements, supplements,  grad school personal statements and resumes that get results. In addition to guiding clients from around the world, Wow’s founders, Kim Lifton and Susan Knoppow, have authored several books and collaborated on an award-winning PBS documentary, “No Ordinary Joe: Erasing the Stigma of Mental Illness.” Kim and Susan speak to high school, parent and professional groups about the role of the college essay within the competitive admissions world. 


Meet Our Leadership Team

Susan_2

Susan Knoppow

CEO

An accomplished writer and teacher, Susan can turn the most daunting writing challenge into a series of simple steps. She is a poet and essayist who has worked with students, businesses and nonprofits for more than 25 years.  LinkedIn-logo

Kimheadshot16

Kim Lifton

President

Kim has been reporting the news, writing for business and nonprofits, and teaching students how to tell their stories for three decades. Her articles on the college essay and other topics appear in a variety of publications, in print and on the web.  LinkedIn-logo

Joe Kane

Senior Writing Coach

A poet and editor, Joe coaches Wow’s college essay and creative writing students. He is also the program director of SLANT, which provides creative writing opportunities for Nashville area teens.LinkedIn-logo



This is a terrific course, and we give great instructions! However, purchase of the College Essay Crash Course does not guarantee admission to college, or that you will be able to draft an essay if you do not follow the instructions. 

Buy Crash Course – Supplemental Essays

Nail Your College Essay in Just 2 Hours!

Write your Common App essay anytime, anywhere!
Satisfaction guaranteed on crash course

We talk to admissions officers all the time, and we know what they’re looking for. Good grades and test scores aren’t enough to land a spot at a top college, but effective college essays can send your application to the top of the pile.

Led by Senior Writing Coach Joe Kane, our College Essay Crash Courses are designed to simplify the writing process, while giving you the confidence you’ll need to write genuine, meaningful responses to any school’s supplemental questions. Get noticed where it matters most — inside the admissions office.

Best of all, it’s just $39!

Nail the Essay

You’ll Get:

You’ll Learn:

  • Step-by-step writing instructions
  • No-nonsense advice
  • Insight from our years of experience
  • Simple writing assignments
  • How to find great topics
  • What colleges want from supplemental essays
  • What mistakes to avoid
  • What your writing voice sounds like 
  • How to write your stories

Sign up for our video course, and you’ll be good to go.
Write those essays any time, anywhere.

Just $39!

Get Started Today

We’ve helped thousands of Wow students nail their college essays and get into their dream schools 

Our students write great essays and become stronger writers, better prepared for college and beyond. Year after year, they get into their top choice colleges, including the Ivies, prestigious liberal arts schools, and the best state universities.

Here’s just a sample…

Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, Yale, Stanford, Northwestern, Georgetown, University of Chicago, Washington University, Rice, Johns Hopkins, Case Western, Tulane, Duke, Middlebury, Tufts, Wesleyan, MIT, Caltech, University of Michigan, UC Berkeley, University of Florida, University of North Carolina, University of Wisconsin, Virginia Tech, Georgia Tech

You can get into your dream school too!

Nail the Essay


Praise from Our Students & Parents

“I don’t think my son would have been accepted to Yale without Wow helping him on his Common App essay!” – Parent, Palo Alto, California

“I loved how Wow organizes the steps to writing the perfect essay. You really helped me develop my idea and mold it into a perfect essay to show admissions another side of myself. I loved working with Wow Writing!” – Student, New Rochelle, New York

“I got into [my dream school], and I am crying. Thank you. I couldn’t have done it without you.” – Student, Huntington Woods, Michigan

“The tension created in our house due to the “dreaded” Common App essay process was no longer present! My daughter came out of the process much more confident in herself! I believe that she gained valuable process tools all of which she will use when writing in the future!” – Parent, Franklin, Michigan

I just wanted to tell you how grateful I am for your guidance throughout this whole Common App and supplemental essay writing process. My application wouldn’t have been possible without your help.” – Student, Houston, Texas

“The essay impressed the schools, however, more importantly, the writing skills you taught him will continue to benefit him as he writes throughout his personal and professional life. – Parent, Atlanta, Georgia

You were extremely helpful with my essay writing process; neither of us could have taken the essay from concept to execution as well as you did with your understanding of what those admission counselors are looking for in a narrative written by a 17-year-old.” Parent, Manhattan, New York


What Is Wow Writing Workshop All About?

Wow Writing Workshop is a strategic communication company led by writing coaches who understand the writing process inside and out. If your challenge involves words, Wow can help. 

Since 2009, Wow has been leading the industry with our unique approach to communicating any message effectively. The Wow Method helps business and nonprofit leaders create better blogs, manage social media, develop websites and create other communication materials. It also helps students write UC essays and other personal statements, supplements,  grad school personal statements and resumes that get results. In addition to guiding clients from around the world, Wow’s founders, Kim Lifton and Susan Knoppow, have authored several books and collaborated on an award-winning PBS documentary, “No Ordinary Joe: Erasing the Stigma of Mental Illness.” Kim and Susan speak to high school, parent and professional groups about the role of the college essay within the competitive admissions world. 


Meet Our Leadership Team

Susan_2

Susan Knoppow

CEO

An accomplished writer and teacher, Susan can turn the most daunting writing challenge into a series of simple steps. She is a poet and essayist who has worked with students, businesses and nonprofits for more than 25 years.  LinkedIn-logo

Kimheadshot16

Kim Lifton

President

Kim has been reporting the news, writing for business and nonprofits, and teaching students how to tell their stories for three decades. Her articles on the college essay and other topics appear in a variety of publications, in print and on the web.  LinkedIn-logo

Joe Kane

Senior Writing Coach

A poet and editor, Joe coaches Wow’s college essay and creative writing students. He is also the program director of SLANT, which provides creative writing opportunities for Nashville area teens.LinkedIn-logo



This is a terrific course, and we give great instructions! However, purchase of the College Essay Crash Course does not guarantee admission to college, or that you will be able to draft an essay if you do not follow the instructions. 

Buy Crash Course – Common App Essay (2)

Nail Your Common App Essay in Just 2 Hours!

Nail the Essay

Write your Common App essay anytime, anywhere!
Satisfaction guaranteed on Common App essay crash course

We talk to admissions officers all the time, and we know what they’re looking for in a Common App essay. Good grades and test scores aren’t enough to land a spot at a top college, but a standout  essay can send your Common App to the top of the pile.

Led by Senior Writing Coach Joe Kane, our College Essay Crash Course for the Common App is designed to simplify the writing process, while giving you the confidence you’ll need to write a genuine, meaningful essay that will get attention where it matters most — inside the admissions office.

Best of all, it’s just $39!

Nail the Essay

You’ll Get:

You’ll Learn:

  • Step-by-step writing instructions
  • No-nonsense Common App advice
  • Insight from our years of experience
  • Simple writing assignments
  • How to find a great topic
  • What colleges want
  • What mistakes to avoid
  • What your writing voice sounds like in Common App essay
  • How to write your story

Sign up for our video course, and you’ll be good to go.
Write that Common App essay any time, anywhere.

Just $39!

Get Started Today

We’ve helped thousands of Wow students nail the Common App and get into their dream schools 

Our students write great Common App and supplemental essays and become stronger writers, better prepared for college and beyond. Year after year, they get into their top choice colleges, including the Ivies, prestigious liberal arts schools, and the best state universities.

Here’s just a sample…

Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, Yale, Stanford, Northwestern, Georgetown, University of Chicago, Washington University, Rice, Johns Hopkins, Case Western, Tulane, Duke, Middlebury, Tufts, Wesleyan, MIT, Caltech, University of Michigan, UC Berkeley, University of Florida, University of North Carolina, University of Wisconsin, Virginia Tech, Georgia Tech

You can get into your dream school too!

Nail the Essay


Praise from Our Students & Parents

“I don’t think my son would have been accepted to Yale without Wow helping him on his Common App essay!” – Parent, Palo Alto, California

“I loved how Wow organizes the steps to writing the perfect essay. You really helped me develop my idea and mold it into a perfect Common App essay to show admissions another side of myself. I loved working with Wow Writing!” – Student, New Rochelle, New York

“I got into U-M, and I am crying. Thank you. I couldn’t have done it without you.” – Student, Huntington Woods, Michigan

“The tension created in our house due to the “dreaded” Common App essay process was no longer present! My daughter came out of the process much more confident in herself! I believe that she gained valuable process tools all of which she will use when writing in the future!” – Parent, Franklin, Michigan

I just wanted to tell you how grateful I am for your guidance throughout this whole Common App and supplemental essay writing process. My application wouldn’t have been possible without your help.” – Student, Houston, Texas

“The Common App essay impressed the schools, however, more importantly, the writing skills you taught him will continue to benefit him as he writes throughout his personal and professional life. – Parent, Atlanta, Georgia

You were extremely helpful with my Common App essay writing process; neither of us could have taken the essay from concept to execution as well as you did with your understanding of what those admission counselors are looking for in a narrative written by a 17-year-old.” Parent, Manhattan, New York


What Is Wow Writing Workshop All About?

Wow Writing Workshop is a strategic communication company led by writing coaches who understand the writing process inside and out. If your challenge involves words, Wow can help. 

Since 2009, Wow has been leading the industry with our unique approach to communicating any message effectively. The Wow Method helps business and nonprofit leaders create better blogs, manage social media, develop websites and create other communication materials. It also helps students write college Common App  essays and other personal statements, supplements,  grad school personal statements and resumes that get results. In addition to guiding clients from around the world, Wow’s founders, Kim Lifton and Susan Knoppow, have authored several books and collaborated on an award-winning PBS documentary, “No Ordinary Joe: Erasing the Stigma of Mental Illness.” Kim and Susan speak to high school, parent and professional groups about the role of the college essay within the competitive admissions world. 


Meet Our Leadership Team

Susan_2

Susan Knoppow

CEO

An accomplished writer and teacher, Susan can turn the most daunting writing challenge into a series of simple steps. She is a poet and essayist who has worked with students, businesses and nonprofits for more than 25 years.  LinkedIn-logo

Kimheadshot16

Kim Lifton

President

Kim has been reporting the news, writing for business and nonprofits, and teaching students how to tell their stories for three decades. Her articles on the college essay and other topics appear in a variety of publications, in print and on the web.  LinkedIn-logo

Joe Kane

Senior Writing Coach

A poet and editor, Joe coaches Wow’s college essay and creative writing students. He is also the program director of SLANT, which provides creative writing opportunities for Nashville area teens.LinkedIn-logo



This is a terrific course, and we give great instructions! However, purchase of the College Essay Crash Course does not guarantee admission to college, or that you will be able to draft an essay if you do not follow the instructions. 

Single Essay Review

Writing a college application essay?

Get expert guidance from writing coaches who have helped thousands of students get into college.

You’ve worked hard in high school. You deserve to get noticed.

Don’t click send. Not yet.

Get the Wow advantage with a professional review that will give you peace of mind – and let you know if you’ve hit the mark.

Good grades and test scores aren’t enough to land a spot at a top college, but a standout essay can send your application to the top of the pile. We talk to admissions officers all the time, and we know what they’re looking for. Reserve a spot with a Wow coach, and we’ll help you tell your story!

Here’s what satisfied students and parents have to say about Wow:

“I got into U-M, and I am crying. Thank you. I couldn’t have done it without you!”

“I cannot begin to thank you for all the coaching and writing support you provided our son last semester. Obviously the end products impressed the schools; however, more importantly, the skills you taught him will continue to benefit him as he writes throughout his personal and professional life.”

Essay Review
$225
For students who want an expert to read an essay they’ve already written
  • REVIEW includes:
  • Comprehensive written feedback
  • Notes on what works, plus suggestions for improvement
  • Attention to items that matter to admissions officers, like reflection, theme and flow
  • Comments on technical issues, including grammar, spelling and sentence structure

Buy Crash Course

Nail Your Application Essay in Just 2 Hours!

Write your Common App essay anytime, anywhere!
Satisfaction guaranteed on Common App essay crash course

We talk to admissions officers all the time, and we know what they’re looking for in a Common App essay, a University of California Personal Insight Question, a supplemental essay or any other essay or short response. Good grades and test scores aren’t enough to land a spot at a top college, but a standout  essay can send your application to the top of the pile.

Led by Senior Writing Coach Joe Kane, our College Essay Crash Courses are designed to simplify the writing process, while giving you the confidence you’ll need to write genuine, meaningful essays that will get attention where it matters most — inside the admissions office.

Best of all, they’re just $39!

Nail the Essay

You’ll Get:

You’ll Learn:

  • Step-by-step writing instructions
  • No-nonsense college essay advice
  • Insight from our years of experience
  • Simple writing assignments
  • How to find a great topic
  • What colleges want
  • What mistakes to avoid
  • What your writing voice sounds like in an essay
  • How to write your story

Sign up for our video course, and you’ll be good to go.
Write any essay any time, anywhere.

Just $39!

Get Started Today

We’ve helped thousands of students get into their dream schools 

Our students write great Common App, University of California and supplemental essays and become stronger writers, better prepared for college and beyond. Year after year, they get into their top choice colleges, including the Ivies, prestigious liberal arts schools, and the best state universities.

Here’s just a sample…

Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, Yale, Stanford, Northwestern, Georgetown, University of Chicago, Washington University, Rice, Johns Hopkins, Case Western, Tulane, Duke, Middlebury, Tufts, Wesleyan, MIT, Caltech, University of Michigan, UC Berkeley, University of Florida, University of North Carolina, University of Wisconsin, Virginia Tech, Georgia Tech

You can get into your dream school too!

Nail the Essay


Praise from Our Students & Parents

“I don’t think my son would have been accepted to Yale without Wow helping him on his Common App essay!” – Parent, Palo Alto, California

“I loved how Wow organizes the steps to writing the perfect essay. You really helped me develop my idea and mold it into a perfect Common App essay to show admissions another side of myself. I loved working with Wow Writing!” – Student, New Rochelle, New York

“I got into U-M, and I am crying. Thank you. I couldn’t have done it without you.” – Student, Huntington Woods, Michigan

“The tension created in our house due to the “dreaded” Common App essay process was no longer present! My daughter came out of the process much more confident in herself! I believe that she gained valuable process tools all of which she will use when writing in the future!” – Parent, Franklin, Michigan

I just wanted to tell you how grateful I am for your guidance throughout this whole Common App and supplemental essay writing process. My application wouldn’t have been possible without your help.” – Student, Houston, Texas

“The Common App essay impressed the schools, however, more importantly, the writing skills you taught him will continue to benefit him as he writes throughout his personal and professional life. – Parent, Atlanta, Georgia

You were extremely helpful with my Common App essay writing process; neither of us could have taken the essay from concept to execution as well as you did with your understanding of what those admission counselors are looking for in a narrative written by a 17-year-old.” Parent, Manhattan, New York


What Is Wow Writing Workshop All About?

Wow Writing Workshop is a strategic communication company led by writing coaches who understand the writing process inside and out. If your challenge involves words, Wow can help. 

Since 2009, Wow has been leading the industry with our unique approach to communicating any message effectively. The Wow Method helps business and nonprofit leaders create better blogs, manage social media, develop websites and create other communication materials. It also helps students write college Common App  essays and other personal statements, supplements,  grad school personal statements and resumes that get results. In addition to guiding clients from around the world, Wow’s founders, Kim Lifton and Susan Knoppow, have authored several books and collaborated on an award-winning PBS documentary, “No Ordinary Joe: Erasing the Stigma of Mental Illness.” Kim and Susan speak to high school, parent and professional groups about the role of the college essay within the competitive admissions world. 


Meet Our Leadership Team

Susan_2

Susan Knoppow

CEO

An accomplished writer and teacher, Susan can turn the most daunting writing challenge into a series of simple steps. She is a poet and essayist who has worked with students, businesses and nonprofits for more than 25 years.  LinkedIn-logo

Kimheadshot16

Kim Lifton

President

Kim has been reporting the news, writing for business and nonprofits, and teaching students how to tell their stories for three decades. Her articles on the college essay and other topics appear in a variety of publications, in print and on the web.  LinkedIn-logo

Joe Kane

Senior Writing Coach

A poet and editor, Joe coaches Wow’s college essay and creative writing students. He is also the program director of SLANT, which provides creative writing opportunities for Nashville area teens.LinkedIn-logo



This is a terrific course, and we give great instructions! However, purchase of the College Essay Crash Course does not guarantee admission to college, or that you will be able to draft an essay if you do not follow the instructions. 

Buy Crash Courses

College Essay Crash Course

Wouldn’t it be great to nail that college essay in an hour? 

Common Application …  University of California Personal Insight Questions … Supplemental Essays … We’ve got your covered!

Sign up for our one-hour video courses, and you’ll be good to go.

Write any essay any time, anywhere.

Just $39.

Sign Up & Stand Out