Category: Product

The Truth About College Admission Rates

By Kim Lifton
President
Wow Writing Workshop

The competition to get into the nation’s top colleges gets tougher every year, but that’s not because students are smarter or more qualified than they were five or ten years ago.

It’s a simple matter of impossible math.

Year after year, more kids apply for the same number of available spaces at the most selective schools. It is impossible for them all to get in.

Because it is so hard to get into the top name-brand schools (think Stanford, Harvard, UC Berkeley, MIT, Vanderbilt, Columbia, University of Chicago, to name a few), the students who are qualified for the most selective colleges look elsewhere to improve their chances. They use modern technology to apply to more schools than they might have otherwise considered.

Today, students can apply to multiple schools, whether they choose five or 15, using one of several streamlined applications that make the process almost seamless (though no less expensive). The most popular is the Common Application, which was used by nearly 700 member colleges and universities in 2017, and grows every year. The Common App makes applying to college so easy that students frequently check boxes for schools they might normally ignore if more effort were required.

This practice helps colleges increase their applicant pool. It works well for schools because it makes them look more selective. If a school can accept only 1,200 students and 6,000 apply, the admit rate — or the percentage of students the school accepts — will be 20%. If 12,000 apply, the college will enroll the same number of first-year students, but the admit rate will plummet to 10%. On paper, it will look like this college has become more selective (“We accept only 10% of applicants.”) This practice can be challenging for students like you who just want to get into a good college.

The Universal College Application, a spin-off from the Common App, is less known in the college world. But, like the Common App, it can be used to apply to multiple schools. Texas has its own application, called ApplyTexas, as do the University of California system, New York’s SUNY schools and several other state networks. There’s also the Coalition App.

Confused? Overwhelmed? Remember, all applications are used to help colleges decide which students to admit. That’s why essays are so important. With more and more students applying to the same schools, you need to help readers see beyond your grades, scores and a list of activities.

To learn more, order your copy of Wow Writing Workshop’s How to Write an Effective College Application Essay –  The Inside Scoop for Students! Parents, don’t worry, we wrote a companion guide for you, too.

About Wow Writing Workshop

Wow is a team of professional writers and teachers who understand the writing process inside and out. The Wow Method has been used by students to write application essays and resumes; by business owners to create blogs, websites and other communication materials; and by independent educational consultants, high school counselors and English teachers to improve student writing skills. We can even help you write a great poem or short story. If it involves words, we can help!

 

 

 

 

 

A Professional New Year’s Resolution You Can Keep!

Happy New Year!

 

As a rule of thumb, we do not like New Year’s resolutions. Most are too big and fuzzy –not to mention hard to achieve: going to the gym every day; getting organized; cutting out sugar… How many times have you heard these?

 

The problem is these are huge commitments that will surely set you up to fail. Want to know what won’t set you up to fail?  Picking one thing you can get better at professionally, and then slowly working toward it. Nothing that requires 5 hours. Every. Single. Day. And certainly not, “I will never eat another slice of bread.” Like that’s going to happen.

Here’s a resolution we’d like to suggest: Improve your essay coaching practice, even just a little tiny bit. That’s doable. And I have even better news for you: We can help. We know from years of training professionals just like you that the first step is to experience the essay writing process from the inside out.  It’s how we trained our coaches, Joe and David, and it’s how we’ve been training the counselors and consultants in our Partners program for the last five years.

 

We thought, What if we took that experience and created a stand-alone opportunity for everyone? And so we did! It’s called the College Essay Experience. It’s one of the best things we’ve ever created, and if you know anything about us, you know that’s saying a lot.

 

For years, we’ve given away lots of free stuff – monthly Pro Chats, tip sheets, writing exercises and webinars in our weekly emails – and we’re going to continue on that track. We have lots to share. But did you know we also offer first-rate paid training programs that are unlike anything else you’ve experienced?

 

We do, and the counselors and consultants who have taken advantage of them regularly tell us that their choice to invest in Wow training was among the best professional decisions they’ve made. We know we haven’t always done a great job of telling you what we offer – we’re so busy giving you crazy good free resources, we’re afraid we’ve sometimes failed to remind you that there’s so. much. more. goodness and transformation waiting for you in our paid programs.

 

We’re going to fix that and start making sure you know about everything we offer – not just the free stuff. (Of course, you can have that, too!) Here’s your first chance to jump in. Come learn how to improve your college essay coaching process during a FREE webinar on Wednesday, January 15. (This takes the place of the monthly Pro Chat).

We’ll give you lots of valuable info for free right there on the webinar, and we’ll also share how you can learn even more through our new program. Again, find out how to improve your college essay coaching process during our free webinar on Wednesday, January 15.

 

Get a Taste of the College Essay Experience
You’ll get a glimpse into what it’s like to write your own essay, we’ll share some more free stuff, and we’ll introduce you to our exciting new program for professionals, the College Essay Experience. Sign Up Here Can’t make it? No problem. Just register, and we’ll send you the recording.

Buy Crash Course – Common App Essay (2)

Nail Your Common App Essay in Just 2 Hours!

Nail the Essay

Write your Common App essay anytime, anywhere!
Satisfaction guaranteed on Common App essay crash course

We talk to admissions officers all the time, and we know what they’re looking for in a Common App essay. Good grades and test scores aren’t enough to land a spot at a top college, but a standout  essay can send your Common App to the top of the pile.

Led by Senior Writing Coach Joe Kane, our College Essay Crash Course for the Common App is designed to simplify the writing process, while giving you the confidence you’ll need to write a genuine, meaningful essay that will get attention where it matters most — inside the admissions office.

Best of all, it’s just $39!

Nail the Essay

You’ll Get:

You’ll Learn:

  • Step-by-step writing instructions
  • No-nonsense Common App advice
  • Insight from our years of experience
  • Simple writing assignments
  • How to find a great topic
  • What colleges want
  • What mistakes to avoid
  • What your writing voice sounds like in Common App essay
  • How to write your story

Sign up for our video course, and you’ll be good to go.
Write that Common App essay any time, anywhere.

Just $39!

Get Started Today

We’ve helped thousands of Wow students nail the Common App and get into their dream schools 

Our students write great Common App and supplemental essays and become stronger writers, better prepared for college and beyond. Year after year, they get into their top choice colleges, including the Ivies, prestigious liberal arts schools, and the best state universities.

Here’s just a sample…

Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, Yale, Stanford, Northwestern, Georgetown, University of Chicago, Washington University, Rice, Johns Hopkins, Case Western, Tulane, Duke, Middlebury, Tufts, Wesleyan, MIT, Caltech, University of Michigan, UC Berkeley, University of Florida, University of North Carolina, University of Wisconsin, Virginia Tech, Georgia Tech

You can get into your dream school too!

Nail the Essay


Praise from Our Students & Parents

“I don’t think my son would have been accepted to Yale without Wow helping him on his Common App essay!” – Parent, Palo Alto, California

“I loved how Wow organizes the steps to writing the perfect essay. You really helped me develop my idea and mold it into a perfect Common App essay to show admissions another side of myself. I loved working with Wow Writing!” – Student, New Rochelle, New York

“I got into U-M, and I am crying. Thank you. I couldn’t have done it without you.” – Student, Huntington Woods, Michigan

“The tension created in our house due to the “dreaded” Common App essay process was no longer present! My daughter came out of the process much more confident in herself! I believe that she gained valuable process tools all of which she will use when writing in the future!” – Parent, Franklin, Michigan

I just wanted to tell you how grateful I am for your guidance throughout this whole Common App and supplemental essay writing process. My application wouldn’t have been possible without your help.” – Student, Houston, Texas

“The Common App essay impressed the schools, however, more importantly, the writing skills you taught him will continue to benefit him as he writes throughout his personal and professional life. – Parent, Atlanta, Georgia

You were extremely helpful with my Common App essay writing process; neither of us could have taken the essay from concept to execution as well as you did with your understanding of what those admission counselors are looking for in a narrative written by a 17-year-old.” Parent, Manhattan, New York


What Is Wow Writing Workshop All About?

Wow Writing Workshop is a strategic communication company led by writing coaches who understand the writing process inside and out. If your challenge involves words, Wow can help. 

Since 2009, Wow has been leading the industry with our unique approach to communicating any message effectively. The Wow Method helps business and nonprofit leaders create better blogs, manage social media, develop websites and create other communication materials. It also helps students write college Common App  essays and other personal statements, supplements,  grad school personal statements and resumes that get results. In addition to guiding clients from around the world, Wow’s founders, Kim Lifton and Susan Knoppow, have authored several books and collaborated on an award-winning PBS documentary, “No Ordinary Joe: Erasing the Stigma of Mental Illness.” Kim and Susan speak to high school, parent and professional groups about the role of the college essay within the competitive admissions world. 


Meet Our Leadership Team

Susan_2

Susan Knoppow

CEO

An accomplished writer and teacher, Susan can turn the most daunting writing challenge into a series of simple steps. She is a poet and essayist who has worked with students, businesses and nonprofits for more than 25 years.  LinkedIn-logo

Kimheadshot16

Kim Lifton

President

Kim has been reporting the news, writing for business and nonprofits, and teaching students how to tell their stories for three decades. Her articles on the college essay and other topics appear in a variety of publications, in print and on the web.  LinkedIn-logo

Joe Kane

Senior Writing Coach

A poet and editor, Joe coaches Wow’s college essay and creative writing students. He is also the program director of SLANT, which provides creative writing opportunities for Nashville area teens.LinkedIn-logo



This is a terrific course, and we give great instructions! However, purchase of the College Essay Crash Course does not guarantee admission to college, or that you will be able to draft an essay if you do not follow the instructions. 

Buy Crash Course – University of California PIQ

Nail Your UC Personal Insight Questions in Just 2 Hours!

Nail the U-C personal insight questions. Just $39!
Write your Common App essay anytime, anywhere!
Satisfaction guaranteed on crash course

We talk to admissions officers all the time, and we know what they’re looking for. Good grades and test scores aren’t enough to land a spot at a top college, but great responses to the UC Personal Insight Questions can send your application to the top of the pile.

Led by Senior Writing Coach Joe Kane, our College Essay Crash Course for the University of California is designed to simplify the writing process, while giving you the confidence you’ll need to write genuine, meaningful responses to the UC Personal Insight Questions that will get attention where it matters most — inside the admissions office.

Best of all, it’s just $39!

Nail the Essay

You’ll Get:

You’ll Learn:

  • Step-by-step writing instructions
  • No-nonsense UC-specific advice
  • Insight from our years of experience
  • Simple writing assignments
  • How to find great topics
  • What the University of California wants
  • What mistakes to avoid
  • What your writing voice sounds like in your UC responses 
  • How to write your stories

Sign up for our video course, and you’ll be good to go.
Write those essays any time, anywhere.

Just $39!

Get Started Today

We’ve helped thousands of Wow students nail the UC Personal Insight Questions and get into their dream schools 

Our students write great essays and become stronger writers, better prepared for college and beyond. Year after year, they get into their top choice colleges, including all the UCs, the Ivies, prestigious liberal arts schools, and the best state universities.

Here’s just a sample…

Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, Yale, Stanford, Northwestern, Georgetown, University of Chicago, Washington University, Rice, Johns Hopkins, Case Western, Tulane, Duke, Middlebury, Tufts, Wesleyan, MIT, Caltech, University of Michigan, UC Berkeley, University of Florida, University of North Carolina, University of Wisconsin, Virginia Tech, Georgia Tech

You can get into your dream school too!

Nail the Essay


Praise from Our Students & Parents

“I don’t think my son would have been accepted to Yale without Wow helping him on his Common App essay!” – Parent, Palo Alto, California

“I loved how Wow organizes the steps to writing the perfect essay. You really helped me develop my idea and mold it into a perfect essay to show admissions another side of myself. I loved working with Wow Writing!” – Student, New Rochelle, New York

“I got into [my dream school], and I am crying. Thank you. I couldn’t have done it without you.” – Student, Huntington Woods, Michigan

“The tension created in our house due to the “dreaded” Common App essay process was no longer present! My daughter came out of the process much more confident in herself! I believe that she gained valuable process tools all of which she will use when writing in the future!” – Parent, Franklin, Michigan

I just wanted to tell you how grateful I am for your guidance throughout this whole Common App and supplemental essay writing process. My application wouldn’t have been possible without your help.” – Student, Houston, Texas

“The essay impressed the schools, however, more importantly, the writing skills you taught him will continue to benefit him as he writes throughout his personal and professional life. – Parent, Atlanta, Georgia

You were extremely helpful with my essay writing process; neither of us could have taken the essay from concept to execution as well as you did with your understanding of what those admission counselors are looking for in a narrative written by a 17-year-old.” Parent, Manhattan, New York


What Is Wow Writing Workshop All About?

Wow Writing Workshop is a strategic communication company led by writing coaches who understand the writing process inside and out. If your challenge involves words, Wow can help. 

Since 2009, Wow has been leading the industry with our unique approach to communicating any message effectively. The Wow Method helps business and nonprofit leaders create better blogs, manage social media, develop websites and create other communication materials. It also helps students write UC essays and other personal statements, supplements,  grad school personal statements and resumes that get results. In addition to guiding clients from around the world, Wow’s founders, Kim Lifton and Susan Knoppow, have authored several books and collaborated on an award-winning PBS documentary, “No Ordinary Joe: Erasing the Stigma of Mental Illness.” Kim and Susan speak to high school, parent and professional groups about the role of the college essay within the competitive admissions world. 


Meet Our Leadership Team

Susan_2

Susan Knoppow

CEO

An accomplished writer and teacher, Susan can turn the most daunting writing challenge into a series of simple steps. She is a poet and essayist who has worked with students, businesses and nonprofits for more than 25 years.  LinkedIn-logo

Kimheadshot16

Kim Lifton

President

Kim has been reporting the news, writing for business and nonprofits, and teaching students how to tell their stories for three decades. Her articles on the college essay and other topics appear in a variety of publications, in print and on the web.  LinkedIn-logo

Joe Kane

Senior Writing Coach

A poet and editor, Joe coaches Wow’s college essay and creative writing students. He is also the program director of SLANT, which provides creative writing opportunities for Nashville area teens.LinkedIn-logo



This is a terrific course, and we give great instructions! However, purchase of the College Essay Crash Course does not guarantee admission to college, or that you will be able to draft an essay if you do not follow the instructions. 

Buy Crash Course – Supplemental Essays

Nail Your College Essay in Just 2 Hours!

Write your Common App essay anytime, anywhere!
Satisfaction guaranteed on crash course

We talk to admissions officers all the time, and we know what they’re looking for. Good grades and test scores aren’t enough to land a spot at a top college, but effective college essays can send your application to the top of the pile.

Led by Senior Writing Coach Joe Kane, our College Essay Crash Courses are designed to simplify the writing process, while giving you the confidence you’ll need to write genuine, meaningful responses to any school’s supplemental questions. Get noticed where it matters most — inside the admissions office.

Best of all, it’s just $39!

Nail the Essay

You’ll Get:

You’ll Learn:

  • Step-by-step writing instructions
  • No-nonsense advice
  • Insight from our years of experience
  • Simple writing assignments
  • How to find great topics
  • What colleges want from supplemental essays
  • What mistakes to avoid
  • What your writing voice sounds like 
  • How to write your stories

Sign up for our video course, and you’ll be good to go.
Write those essays any time, anywhere.

Just $39!

Get Started Today

We’ve helped thousands of Wow students nail their college essays and get into their dream schools 

Our students write great essays and become stronger writers, better prepared for college and beyond. Year after year, they get into their top choice colleges, including the Ivies, prestigious liberal arts schools, and the best state universities.

Here’s just a sample…

Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, Yale, Stanford, Northwestern, Georgetown, University of Chicago, Washington University, Rice, Johns Hopkins, Case Western, Tulane, Duke, Middlebury, Tufts, Wesleyan, MIT, Caltech, University of Michigan, UC Berkeley, University of Florida, University of North Carolina, University of Wisconsin, Virginia Tech, Georgia Tech

You can get into your dream school too!

Nail the Essay


Praise from Our Students & Parents

“I don’t think my son would have been accepted to Yale without Wow helping him on his Common App essay!” – Parent, Palo Alto, California

“I loved how Wow organizes the steps to writing the perfect essay. You really helped me develop my idea and mold it into a perfect essay to show admissions another side of myself. I loved working with Wow Writing!” – Student, New Rochelle, New York

“I got into [my dream school], and I am crying. Thank you. I couldn’t have done it without you.” – Student, Huntington Woods, Michigan

“The tension created in our house due to the “dreaded” Common App essay process was no longer present! My daughter came out of the process much more confident in herself! I believe that she gained valuable process tools all of which she will use when writing in the future!” – Parent, Franklin, Michigan

I just wanted to tell you how grateful I am for your guidance throughout this whole Common App and supplemental essay writing process. My application wouldn’t have been possible without your help.” – Student, Houston, Texas

“The essay impressed the schools, however, more importantly, the writing skills you taught him will continue to benefit him as he writes throughout his personal and professional life. – Parent, Atlanta, Georgia

You were extremely helpful with my essay writing process; neither of us could have taken the essay from concept to execution as well as you did with your understanding of what those admission counselors are looking for in a narrative written by a 17-year-old.” Parent, Manhattan, New York


What Is Wow Writing Workshop All About?

Wow Writing Workshop is a strategic communication company led by writing coaches who understand the writing process inside and out. If your challenge involves words, Wow can help. 

Since 2009, Wow has been leading the industry with our unique approach to communicating any message effectively. The Wow Method helps business and nonprofit leaders create better blogs, manage social media, develop websites and create other communication materials. It also helps students write UC essays and other personal statements, supplements,  grad school personal statements and resumes that get results. In addition to guiding clients from around the world, Wow’s founders, Kim Lifton and Susan Knoppow, have authored several books and collaborated on an award-winning PBS documentary, “No Ordinary Joe: Erasing the Stigma of Mental Illness.” Kim and Susan speak to high school, parent and professional groups about the role of the college essay within the competitive admissions world. 


Meet Our Leadership Team

Susan_2

Susan Knoppow

CEO

An accomplished writer and teacher, Susan can turn the most daunting writing challenge into a series of simple steps. She is a poet and essayist who has worked with students, businesses and nonprofits for more than 25 years.  LinkedIn-logo

Kimheadshot16

Kim Lifton

President

Kim has been reporting the news, writing for business and nonprofits, and teaching students how to tell their stories for three decades. Her articles on the college essay and other topics appear in a variety of publications, in print and on the web.  LinkedIn-logo

Joe Kane

Senior Writing Coach

A poet and editor, Joe coaches Wow’s college essay and creative writing students. He is also the program director of SLANT, which provides creative writing opportunities for Nashville area teens.LinkedIn-logo



This is a terrific course, and we give great instructions! However, purchase of the College Essay Crash Course does not guarantee admission to college, or that you will be able to draft an essay if you do not follow the instructions. 

New Harvard President Offers Advice to Prospective Families

By Kim Lifton
President
Wow Writing Workshop

Lawrence Bacow photo by Stephanie Mitchell

Last spring, I interviewed Harvard’s new President, Dr. Lawrence “Larry” Bacow, about his new job, and the changing landscape of higher education. We also talked about his Detroit roots for a cover story for one of my hometown weekly newspapers because he grew up in Pontiac, MI.

The piece was published just before he took over the helm of the most prestigious university in the U.S. on July 1.Dr. Bacow is widely regarded as one of the nation’s most accomplished, respected, and insightful leaders in higher education, having held senior roles at MIT, Tufts, and Harvard. 
I met Dr. Bacow seven years ago at his cousin’s son’s bar mitzvah party. He was warm, kind and exceptionally humble for someone so accomplished. Dr. Bacow has a compelling personal story; the son of immigrant parents – his father a Jewish refugee from Eastern Europe, his mother a Holocaust survivor. He has long been devoted to education’s vital role in enabling pursuit of the American dream.  It has inspired him to work to create similar opportunities for others from all walks of life.
I am impressed with Dr. Bacow’s commitment toward expanding  college access opportunities for all students. At Tufts, he presided over a doubling of the university’s annual budget for financial aid, the replacement of loans with grants for undergraduates from low-income families, and the introduction of a loan repayment assistance program helping graduates pursue careers in public service and the nonprofits.  
He also served on President Obama’s advisory committee on Historically Black Colleges and Universities. I asked him a few key questions that parents ask us at Wow. His answers were interesting, and he was funny.  When I asked him what advice he’d give to parent who thinks their child is Harvard material, he quipped, “Admissions is way above my pay grade.”
Are Colleges Out of Touch and Out of Reach? “The gap in lifetime earnings between college grad is bigger than ever. While real cost has increased, the return has never been higher.  We need to do a better job of explaining this to students and their families, and explain the degree to which financial aid is available. At Harvard, if total income is $65000 or less, family, pays nothing to attend. About 20 percent of the students at Harvard come from families that meet that test.”
Advice to Students Who Want to Get into Harvard College: “Study hard. Have the courage to find your passion and then pursue it. There are many great universities. I never applied to Harvard (undergrad). All great universities are looking to attract students who are willing to push themselves and try and be true to themselves in what they do.”
 What Would You Say to a Parent Who Asks, “Can You Get My Child into Harvard?”“I would say relax a little bit. Kids feel too much pressure from their parents. It’s not a feather in their cap. It’s about their child, not about them.“Where a kid goes to college is not a grade on their parenting skills. They should help their son or daughter achieve what they want to achieve and find a place which is good for them You can get a good education almost anywhere as long as you make the big decisions right.
How Can a Student Select the Right College? Dr. Bacow poses four basic questions for college-bound students to consider.

  • Do they want big or small?
  • Do they prefer urban or rural?
  • Do they want to go far away, to get on an airplane to get there?
  • Do they want to wear flip flops in January?

“Beyond that, you can be happy almost any place. Kids can find their niche within any school because there are great teachers everywhere.

What are Your Thoughts on Rising tuition and Decreasing Government Funding?
“When I was at Tufts, I testified at the Massachusetts statehouse for increased funding to the University of Massachusetts. Costs have gone up in Michigan because the state has withdrawn support for universities, shifting the costs to students and families. That’s shortsighted. I hope to be an advocate for that. I am worried about state support and federal support.”
Click JN article to read the cover story about Bacow.
Kim Lifton is President of Wow Writing Workshop. Wow’s team of professional writers and teachers understand the writing process inside and out. The Wow Method has been used by students to write application essays and resumes; by business owners to create blogs, websites and other communication materials; and by English teachers to improve student writing skills. If it involves words, we can help. Email kim@wowwritingworkshop.com     

Buy Crash Course

Nail Your Application Essay in Just 2 Hours!

Write your Common App essay anytime, anywhere!
Satisfaction guaranteed on Common App essay crash course

We talk to admissions officers all the time, and we know what they’re looking for in a Common App essay, a University of California Personal Insight Question, a supplemental essay or any other essay or short response. Good grades and test scores aren’t enough to land a spot at a top college, but a standout  essay can send your application to the top of the pile.

Led by Senior Writing Coach Joe Kane, our College Essay Crash Courses are designed to simplify the writing process, while giving you the confidence you’ll need to write genuine, meaningful essays that will get attention where it matters most — inside the admissions office.

Best of all, they’re just $39!

Nail the Essay

You’ll Get:

You’ll Learn:

  • Step-by-step writing instructions
  • No-nonsense college essay advice
  • Insight from our years of experience
  • Simple writing assignments
  • How to find a great topic
  • What colleges want
  • What mistakes to avoid
  • What your writing voice sounds like in an essay
  • How to write your story

Sign up for our video course, and you’ll be good to go.
Write any essay any time, anywhere.

Just $39!

Get Started Today

We’ve helped thousands of students get into their dream schools 

Our students write great Common App, University of California and supplemental essays and become stronger writers, better prepared for college and beyond. Year after year, they get into their top choice colleges, including the Ivies, prestigious liberal arts schools, and the best state universities.

Here’s just a sample…

Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, Yale, Stanford, Northwestern, Georgetown, University of Chicago, Washington University, Rice, Johns Hopkins, Case Western, Tulane, Duke, Middlebury, Tufts, Wesleyan, MIT, Caltech, University of Michigan, UC Berkeley, University of Florida, University of North Carolina, University of Wisconsin, Virginia Tech, Georgia Tech

You can get into your dream school too!

Nail the Essay


Praise from Our Students & Parents

“I don’t think my son would have been accepted to Yale without Wow helping him on his Common App essay!” – Parent, Palo Alto, California

“I loved how Wow organizes the steps to writing the perfect essay. You really helped me develop my idea and mold it into a perfect Common App essay to show admissions another side of myself. I loved working with Wow Writing!” – Student, New Rochelle, New York

“I got into U-M, and I am crying. Thank you. I couldn’t have done it without you.” – Student, Huntington Woods, Michigan

“The tension created in our house due to the “dreaded” Common App essay process was no longer present! My daughter came out of the process much more confident in herself! I believe that she gained valuable process tools all of which she will use when writing in the future!” – Parent, Franklin, Michigan

I just wanted to tell you how grateful I am for your guidance throughout this whole Common App and supplemental essay writing process. My application wouldn’t have been possible without your help.” – Student, Houston, Texas

“The Common App essay impressed the schools, however, more importantly, the writing skills you taught him will continue to benefit him as he writes throughout his personal and professional life. – Parent, Atlanta, Georgia

You were extremely helpful with my Common App essay writing process; neither of us could have taken the essay from concept to execution as well as you did with your understanding of what those admission counselors are looking for in a narrative written by a 17-year-old.” Parent, Manhattan, New York


What Is Wow Writing Workshop All About?

Wow Writing Workshop is a strategic communication company led by writing coaches who understand the writing process inside and out. If your challenge involves words, Wow can help. 

Since 2009, Wow has been leading the industry with our unique approach to communicating any message effectively. The Wow Method helps business and nonprofit leaders create better blogs, manage social media, develop websites and create other communication materials. It also helps students write college Common App  essays and other personal statements, supplements,  grad school personal statements and resumes that get results. In addition to guiding clients from around the world, Wow’s founders, Kim Lifton and Susan Knoppow, have authored several books and collaborated on an award-winning PBS documentary, “No Ordinary Joe: Erasing the Stigma of Mental Illness.” Kim and Susan speak to high school, parent and professional groups about the role of the college essay within the competitive admissions world. 


Meet Our Leadership Team

Susan_2

Susan Knoppow

CEO

An accomplished writer and teacher, Susan can turn the most daunting writing challenge into a series of simple steps. She is a poet and essayist who has worked with students, businesses and nonprofits for more than 25 years.  LinkedIn-logo

Kimheadshot16

Kim Lifton

President

Kim has been reporting the news, writing for business and nonprofits, and teaching students how to tell their stories for three decades. Her articles on the college essay and other topics appear in a variety of publications, in print and on the web.  LinkedIn-logo

Joe Kane

Senior Writing Coach

A poet and editor, Joe coaches Wow’s college essay and creative writing students. He is also the program director of SLANT, which provides creative writing opportunities for Nashville area teens.LinkedIn-logo



This is a terrific course, and we give great instructions! However, purchase of the College Essay Crash Course does not guarantee admission to college, or that you will be able to draft an essay if you do not follow the instructions. 

Buy Crash Courses

College Essay Crash Course

Wouldn’t it be great to nail that college essay in an hour? 

Common Application …  University of California Personal Insight Questions … Supplemental Essays … We’ve got your covered!

Sign up for our one-hour video courses, and you’ll be good to go.

Write any essay any time, anywhere.

Just $39.

Sign Up & Stand Out

Free Parent Chats (old page, with student info)

Free Essay Writing Workshop for Students

To stand out in a college essay, you need to write something meaningful that highlights a positive trait and personalizes the application packet. But it can be hard to write about yourself, especially when the stakes for college admission seem so high.

Join Wow President Kim Lifton, a national expert on the college application essay, for a free 60-minute workshop to get started on those essays the right way. She’ll answer your questions and share Wow’s best tips so you can stay calm and stand out where it matters most — inside the admissions office.

If you can’t join us live, register anyway, and we’ll send you a link to the recording.

Sign up here!

Free Student Session

Get Help on Your Essay for Free

To stand out in a college essay, you need to write something meaningful that highlights a positive trait and personalizes the application. But it can be hard to write about yourself, especially when the stakes for college admission seem so high.

Join us for a FREE 1-hour webinar to learn how to nail it!

 Sign up here