An Inside Look at College Admission from the Industry’s Top Official

By Kim Lifton
President
Wow Writing Workshop

NACAC President Stefanie Niles

Stefanie Niles, President of the National Association of College Admission Counseling, the leading national organization for college admission professionals, has worked inside college admissions offices for decades. She shared some insight with Wow to help guide parents and students who are preparing for college through the stressful process.

Niles, Vice president for Enrollment and Communications at Ohio Wesleyan University, previously held top admissions and financial aid positions at Dickinson College in Carlisle, PA, Hollins University in Roanoke, VA, and  DePauw University in Greencastle, IN.

I met Niles at a conference for the Michigan Association for College Admission Counseling last spring. We spoke later about her career path, the importance of the college essay, and some other key issues students and parents tell me are important: tuition, what colleges want from students, getting in and how students can stand out in their application packages.

“I believe that essays will remain a critical part of the application process.”
What are the biggest challenges facing the college admission world in 2019?

“One of the greatest challenges facing college admissions (and the one that keeps me up at night) is the escalating cost of college.,” said Niles, “More and more students and their families are being pinched by rising tuition, and financial aid packages that don’t meet their demonstrated financial need. I believe that, as a nation, we are going to have to address this critical issue in the next decade, or we will continue to see more colleges close, and fewer students seeking higher education options as the market is simply too expensive.”

What do you wish parents/students and everyone else knew about college admission?

 There are so many terrific colleges options. I wish they knew that it isn’t mission critical to secure admission at a select group of 8 or 12 or 20 colleges, but that there are many places where students will be challenges, motivated, and grow the skills to be productive adults.

What do you wish parents and students knew about you and your admission colleagues – the people who say yes or no to their applications?

“Like many who work in college admissions, my overarching goal is to help as many students access a college education, regardless of where they choose to enroll. While the college admission process can be stressful, nerve wracking and challenging, 99% of the individuals who work in college admissions do so because they want to assist and support students in finding the right college fit.  You don’t have to go it alone. I have counseled many students about the college search and selection process – many of whom were interested in the institution for which I worked, but often those who were not.!

Students are often reluctant to email or call a college admission office Is it okay for a student to contact the admissions office with questions?

“Almost any college admission counselor, regardless of the institution for which they work, will sit down with a student and help them sort out their interests and needs as they relate to the college experience.”

Your career has focused on liberal arts colleges. What draws you to the liberal arts?

“I love the broad range of skills that a liberal arts education offers to students. A liberal arts education helps develop the ability to think critically and analytically, communicate effectively, solve problems, and work collaboratively with others. These skills, among others, are necessary to manage today’s challenges – and those we will face tomorrow. As many of the jobs individuals will hold 10 and 20 years from now don’t even exist today, having a background that encourages creativity, ability and flexibility – as a liberal arts education provides – will be best suited not only to fill the jobs of tomorrow, but to identify the problems we face and help create the jobs that will enable us to address them.”

What’s your message to parents who believe their child will not get into a “good” college?

“A “good” college is a place where a student will thrive; where he or she will be exposed to new ideas, new challenges, and perspectives different than their own; where the student grows intellectually and personally, and where they have the opportunity to take advantage of experiences that will open their minds to different experiences and cultures that may shape their professional journey.  My son was accepted to 10 colleges, which sounds like a lot!  But he had such a hard time choosing among them, as each offered him distinctive, interesting, challenging opportunities in settings where he felt he would both fit in, and be challenged by a new environment.  It was an eye-opening, real life example for me of how there are many great choices, not just one right fit for a student!”

How important is the essay inside the college admission offices where you have worked?

“Many liberal arts colleges find that the essay can both provide insight into how a student might fit into an institution, and if they possess the basic writing skills to excel in that environment.  I have definitely seen a poor essay, submitted with an otherwise solid application, keep a student from being admitted.  I have also seen a particularly strong essay, submitted with an application containing some red flags, tip the scale toward a positive admission decision.  The essay, in my experience, definitely matters in an admission committee’s overall consideration of a student’s admissibility to an institution.”

What else do you look for in an application essay?

“It is important to assess how well a student can write – can they construct a coherent sentence?  Can they follow directions regarding length?  Do they use correct spelling, grammar and punctuation?  Yet I also want to be sure that students address the question asked of them in a way that gives me insight into who they are.  I believe that a student should write about what is important and meaningful to them, and that feeling will shine through their essay. “

As College admission changes, where does the essay fit?

“Certainly, at liberal arts institutions, I believe that essays will remain a critical part of the application process.  Good writing is a skill that will stand the test of time, and liberal arts colleges will continue to require that their students use their writing abilities to express themselves effectively.  A strong college admission essay is the first step on a long path towards securing a high-quality college education and developing the skills necessary to be successful in one’s future career.”

What’s your No. 1 tip for students writing any type of college admission essay?

“Have someone else review your work.  No matter how good a writer you are, it is important to have another set of eyes on your work to avoid any errors – big or small – that you might overlook.”

What are the biggest mistakes you see in the college admission essays you read?

“I’ve seen lots of careless mistakes, like misspelling the name of the major you wish to pursue.   I’ve also seen too many students write an essay as if they were writing a text, without capitalizing words and using little punctuation.  But the biggest mistake is not putting in the appropriate effort to write the very best essay you can.  An essay doesn’t have to be long to be a high-quality piece, but care needs to be taken to answer the question you are asked, and to be thoughtful in both what you say and how you say it.”

What else would you like students and parents to know about the college application process?

“Start the process early, ask questions, visit campuses if you can, and talk to current students, recent alumni, faculty members, coaches, and staff members who work at the schools you are considering.  You will learn a lot by keeping your eyes and ears open, and by interacting with the individuals who know the institution the best – members of the campus community.”

Our Gift to You: Free Book
The only college prep book you’ll need

Success on the essay begins at home. Learn how to support your child with their college essay without taking over in our book for parents, How to Write an Effective College Application Essay: The Inside Scoop for Parents. It’s yours FREE for a limited time only.

How to Write an Effective College Application Essay is a simple, straightforward guide offering insight from our decades of experience as writers and writing teachers; it provides tips so you can prepare your child to respond to any college application essay question. In the book, we clarify the mixed messages that confuse parents and students, to help families like yours make sense out of the noise surrounding the essay.

Get your copy here.

ABOUT THE AUTHOR
Kim Lifton

Kim Lifton, President and Founder of Wow Writing Workshop,  leads a professional team of writers and teachers who understand the writing process inside and out. Kim teaches students how to write application essays for college and graduate school and adults how to write anything that involves the written word (such as books). Recently, she was named a Top Voice in Education by LinkedIn. Kim supervises Wow’s business communication services, including running online seminars for small business and nonprofit leaders interested in blogging and social media.

Before co-founding Wow, Kim worked as a reporter and communication consultant. Highlights include: Co-producing a PBS documentary about teens and depression, No Ordinary Joe: Erasing the Stigma of Mental Illness;  writing  “First Class,” a weekly lifestyle column about the area’s most successful businessmen and women for the Detroit Free Press; creating “A Small Business Adventure,” a 12-part monthly series about the perils and pitfalls of running a small business for the Detroiter Magazine;  supervising a public relations campaign and accompanying print materials that attracted local and national print, radio and TV media coverage for the National Council of Jewish Women’s annual convention, celebrating its 100th anniversary.

We’re still accepting students from the Class of 2020. Visit Wow for more information.

Contact Kim anytime at kim@wowwritingworkshop.com.