Nail Your UC Personal Insight Questions in Just 2 Hours!

Nail the U-C personal insight questions. Just $39!
Write your Common App essay anytime, anywhere!
Satisfaction guaranteed on crash course

We talk to admissions officers all the time, and we know what they’re looking for. Good grades and test scores aren’t enough to land a spot at a top college, but great responses to the UC Personal Insight Questions can send your application to the top of the pile.

Led by Senior Writing Coach Joe Kane, our College Essay Crash Course for the University of California is designed to simplify the writing process, while giving you the confidence you’ll need to write genuine, meaningful responses to the UC Personal Insight Questions that will get attention where it matters most — inside the admissions office.

Best of all, it’s just $39!

Nail the Essay

You’ll Get:

You’ll Learn:

  • Step-by-step writing instructions
  • No-nonsense UC-specific advice
  • Insight from our years of experience
  • Simple writing assignments
  • How to find great topics
  • What the University of California wants
  • What mistakes to avoid
  • What your writing voice sounds like in your UC responses 
  • How to write your stories

Sign up for our video course, and you’ll be good to go.
Write those essays any time, anywhere.

Just $39!

Get Started Today

We’ve helped thousands of Wow students nail the UC Personal Insight Questions and get into their dream schools 

Our students write great essays and become stronger writers, better prepared for college and beyond. Year after year, they get into their top choice colleges, including all the UCs, the Ivies, prestigious liberal arts schools, and the best state universities.

Here’s just a sample…

Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, Yale, Stanford, Northwestern, Georgetown, University of Chicago, Washington University, Rice, Johns Hopkins, Case Western, Tulane, Duke, Middlebury, Tufts, Wesleyan, MIT, Caltech, University of Michigan, UC Berkeley, University of Florida, University of North Carolina, University of Wisconsin, Virginia Tech, Georgia Tech

You can get into your dream school too!

Nail the Essay

Praise from Our Students & Parents

“I don’t think my son would have been accepted to Yale without Wow helping him on his Common App essay!” – Parent, Palo Alto, California

“I loved how Wow organizes the steps to writing the perfect essay. You really helped me develop my idea and mold it into a perfect essay to show admissions another side of myself. I loved working with Wow Writing!” – Student, New Rochelle, New York

“I got into [my dream school], and I am crying. Thank you. I couldn’t have done it without you.” – Student, Huntington Woods, Michigan

“The tension created in our house due to the “dreaded” Common App essay process was no longer present! My daughter came out of the process much more confident in herself! I believe that she gained valuable process tools all of which she will use when writing in the future!” – Parent, Franklin, Michigan

I just wanted to tell you how grateful I am for your guidance throughout this whole Common App and supplemental essay writing process. My application wouldn’t have been possible without your help.” – Student, Houston, Texas

“The essay impressed the schools, however, more importantly, the writing skills you taught him will continue to benefit him as he writes throughout his personal and professional life. – Parent, Atlanta, Georgia

You were extremely helpful with my essay writing process; neither of us could have taken the essay from concept to execution as well as you did with your understanding of what those admission counselors are looking for in a narrative written by a 17-year-old.” Parent, Manhattan, New York

What Is Wow Writing Workshop All About?

Wow Writing Workshop is a strategic communication company led by writing coaches who understand the writing process inside and out. If your challenge involves words, Wow can help. 

Since 2009, Wow has been leading the industry with our unique approach to communicating any message effectively. The Wow Method helps business and nonprofit leaders create better blogs, manage social media, develop websites and create other communication materials. It also helps students write UC essays and other personal statements, supplements,  grad school personal statements and resumes that get results. In addition to guiding clients from around the world, Wow’s founders, Kim Lifton and Susan Knoppow, have authored several books and collaborated on an award-winning PBS documentary, “No Ordinary Joe: Erasing the Stigma of Mental Illness.” Kim and Susan speak to high school, parent and professional groups about the role of the college essay within the competitive admissions world. 

Meet Our Leadership Team


Susan Knoppow


An accomplished writer and teacher, Susan can turn the most daunting writing challenge into a series of simple steps. She is a poet and essayist who has worked with students, businesses and nonprofits for more than 25 years.  LinkedIn-logo


Kim Lifton


Kim has been reporting the news, writing for business and nonprofits, and teaching students how to tell their stories for three decades. Her articles on the college essay and other topics appear in a variety of publications, in print and on the web.  LinkedIn-logo

Joe Kane

Senior Writing Coach

A poet and editor, Joe coaches Wow’s college essay and creative writing students. He is also the program director of SLANT, which provides creative writing opportunities for Nashville area teens.LinkedIn-logo

This is a terrific course, and we give great instructions! However, purchase of the College Essay Crash Course does not guarantee admission to college, or that you will be able to draft an essay if you do not follow the instructions.