How to Blog With a Purpose

By Kim Lifton
Wow Writing Workshop

Do you want to write a blog? Do you have something make sure you have something to say that others may find interesting?

It’s not easy, but it doesn’t have to be so hard, either. Start with the basics.

First, there’s a lot of competition. There are so many blogs out there that online marketing experts cannot even pinpoint an accurate number. Estimates range from 31 million to more than 200 million. With so many other blogs out there, how will you make yours stand out?  In a word, content.

Content is king, and brevity is your friend.

What’s a blog, anyway?

A blog is a collection of posts that can be educational, informational, controversial or personal, and is updated on a regular basis. You can blog daily, weekly, or as often as you choose. You can write a blog to share personal information, opinions, or for business purposes.

Here are a few of wow’s top tips to help you make your blog stand out:

1)   Keep it simple

2)   Make sure it is focused.

3)   Write it short

4)   Follow the 3 C’s: Make sure what you write is clear. Concise. Consistent.

5)   Think of your blog as a marketing tool; it’s generally not poetry.

To master the art of blogging, you’ll need to write with your intended audience in mind; you’ll also need to write it well.

Ask yourself:

·     What do you want readers to know after they are done reading your blog?

·     Why?

·     Who are you writing for?

After you have answered these three questions, delve a bit deeper:

·     What can you teach you readers that they cannot get elsewhere?

·     What do you want your readers to do, think, know, or buy after reading your blog?

Odds are pretty good that if you are reading this article, you are an expert about something. That means you already have great content at your disposal.

You probably have a lot of content, too. There’s no need to create new stuff, or to reinvent the wheel. Do an assessment of what you have. Recycle and get the job done! It is probably better than you think it is.

Want to Learn How to Blog With A Purpose?

Find out what it takes to write a blog with a purpose in Wow’s upcoming Business Communications Seminar, beginning May 15 through June 30. In this self-guided, online seminar, we’ll talk about what a blog is, and what it is not, and how yours can be used effectively to increase sales, raise money or build a brand. We’ll also talk about why every blog writer should be able to answer these questions: What is your message? Why? And who is your audience? Includes a 60-minute private consult with Wow President Kim Lifton, plus step-by-step guidelines and planning documents.  Register below.

Kim Lifton can get a story out of anyone writing an effective college application essay
Wow President Kim Lifton

Kim Lifton is President of Wow Writing Workshop, a strategic writing and communications firm. Wow is a team of professional writers and teachers who understand the writing process inside and out. The Wow Method has been used by students to write application essays and resumes; by business owners to create blogs, websites and other communication materials; and by English teachers to improve student writing skills. We can even help you write a great poem or short story. If it involves words, we can help!