NEW College Essay Book! The Inside Scoop for Counselors

By Kim Lifton and Susan Knoppow
Co-founders, Wow Writing Workshop
Wow’s NEW book for professionals

In the high-stakes world of college admissions, you will meet countless people who can tell you what schools want in a college essay. Most will not (or cannot) show your students how to write those essays. You’ll find outlines and templates for what the finished Common App essay or U-C personal statement should look like. Or books with sample essays, and videos with limited instructions promising to get your students into the Ivies. Some will even tell you to follow a template based on what type of experience or story the student wants to share.

Here’s the real scoop on the college essay: Gimmicks, templates and shortcuts won’t help because they don’t work.  At Wow, we teach an approach, not a cookie-cutter template.

This month, we are pleased to announce the publication of our third book; this one is written for you. How to Write an Effective College Application Essay, the Inside Scoop for Counselors is full of resources that speak directly to the needs of counselors who work with students from all sorts of schools – large and small, public and independent, well-funded and those struggling to make ends meet – from all across the US.  It also speaks to similar needs of other professionals who work with students applying to college. You can order your paperback on for $9.99; we’ll give a free electronic copy with each paperback purchase!

why we wrote this book for you

Over the years, many counselors and consultants have come to us, asking for tips to guide students through the college essay writing process. They want to help their students, but they’re not sure how to use their limited time most effectively. We have been talking to admissions officers and school counselors about essays for years, and we’ve developed a simple approach that really works. In the book, we share our approach, strategies for helping your students, and answer the questions we’ve been asked, including:

  • What are the best topics for college essays?
  • What do colleges look for in the essays?
  • How to help average students write an essay that reveals something special about them?
  • How should students structure their college essays?
  • How to help students brainstorm ideas?
  • How much help is too much?

Whatever challenges you may face, you might be surprised at how straightforward (and manageable) our solutions are. We know you have a lot to juggle – busy students, worried parents, English teachers who assign college essays but don’t always give students good guidance.  We also know there are limits to what you can accomplish, whether you are at a private school with loads of resources or a public school with hundreds of students or an independent counselor with a heavy load of students.

after reading wow’s college essay guide, you will be prepared to:
  • Help students understand how to approach college essay writing.
  • Teach students to read and break apart any essay prompt so they can understand and respond effectively.
  • Help your students reflect on who they are and what they want readers to know about them.
  • Quickly review student essays and provide meaningful feedback they can use on their own.

We’ll show you how to get your students to write for college admissions officers without a pre-designed structure, without reading sample essays and without so much added stress. We’ve been working with students for a long time, and we’ve learned everything in this guide from our experience — and from our students’ successes.

about wow

Year after year, Wow students get into their top choice schools. Yours should too. We hope How to Write An Effective College Application Essay – The Inside Scoop For Counselors puts you and your students on the path to getting the results you want. With this book, you also get access to worksheets, tips and blogs to help you and your students navigate the college essay process. 

Wow is a strategic communication company staffed by experts who understand the writing process inside and out. Since 2009, Wow has been leading the industry with our unique approach to communicating any message effectively. The Wow Method helps business and nonprofit leaders create better blogs, manage social media, develop websites and create other communication materials. It also helps students write college application essays, grad school personal statements and resumes that get results. If it involves words, Wow can help.

Get your book here.