Transform Your Essay Coaching Process

Whether you’re a brand new counselor or have decades of experience, essay coaching can be the hardest part of college counseling.

It doesn’t have to be that way!

We’ve guided hundreds of your colleagues through our signature training program, The College Essay Experience.

Now it’s your turn to write a college essay with a Wow coach.

Write a College Essay

Over the course of four weeks, you will write your own essay with a private coach, who will guide you through our simple 10-step process, using the same writing exercises, brainstorm process, videos, and reading materials we use with our students. 

Gain Useful Insights

As you write your essay, we’ll also explain what’s going on behind-the-scenes. You’ll get a better understanding of our approach, which you can use to modify your existing essay coaching process or build a new one.

Get Great Resources

When you’re done, we’ll share our 60-page CEE resource packet. It explains the purpose of each step, provides the writing exercises and review guidelines you used for your essay, and includes templated versions of the emails you received from your coach. 

Ten Steps. Infinite Possibilities.

Exclusive Benefits

$2750 worth of resources for just $1250

  • Four weeks of one-on-one coaching as you write your essay ($850 value)
  • Exclusive access to Wow Online – College Essay, our 10-step process, during your training
  • Choice of start dates to fit your schedule
  • A group coaching session with Kim or Susan to wrap up the training
  • 15 email templates to use with your students ($750 value)
  • 12 writing exercises to use with your students ($600 value)
  • Essay review guidelines for content, structure, and polish drafts 
  • Wow’s 4-hour classroom curriculum, including leader’s guide, student worksheets, slide template, and timing options ($550 value)
  • Ten months of follow-up to help you implement what you’ve learned

College Essay Community members get even more!

Once you’ve completed the College Essay Experience training, your Community Membership will take on a whole new dimension. Get access to:

  • CEE Alumni-only discussions 
  • Bonus resources
  • Instructions for using College Essay Experience principles with ANY type of student writing ANY type of essay

CEE is Perfect for Any Schedule

There’s just one meeting with your coach. Everything else happens via email. The training wraps up with a final webinar, which is recorded for those who can’t attend live. Click on any of our CEE schedules for a sense of what you’ll be doing during your training. 

Each year, CEE fills up more quickly than the last. Don’t miss out!

After you sign up, you’ll choose your training dates. 

For the best choice of training dates, don’t delay!

I Want the College Essay Experience!

What Are You Waiting For?

Whether you feel confident or nervous, confused, or clear about the college essay, we’ll show you how to teach students to write strong, effective essays with less stress and greater confidence for you, your students, and their parents. What more could you want?

Don't Just Take Our Word for It

Our approach is unique. Our philosophy is eye-opening. We’ve helped hundreds of professionals like you improve their college essay coaching practices.

Cyndy McDonald

Cyndy McDonald & Associates

Visalia, California

“CEE was an eye-opening experience. The Wow process is foundational—a building block. It helped me understand what I was doing, how, and why.”

Venkates Swaminathan


Santa Rosa, California

“Wow is really structured; each step is easy to grasp and understand. And there is no step that required me to have a miracle happen.”

Quyen Nguyen

Summit Educational Consulting

Bogotá, Colombia

“CEE is different from other programs. I learned to follow the process, and how and why to back off and leave the students alone.”

Stacey Cunitz

Blue Moon Educational Planning

Philadelphia, Pennsylvania

“CEE was life-changing. The ten steps are magical and transformative. Your process made things easier, and my students’ essays are much better.”

Chris Holzwarth

Beyond the Applause – College & Career Discovery

Atlanta, Georgia

“CEE gave me a framework, resources, and the steps for success,” Chris said, adding, “The Wow process adheres to the highest ethics and standards. With this process, no one writes the essays for students.”

Amardeep Bhatia

College Guru

Bangalore, Karnataka, India

“You don’t have to be a great writer to help students tell their stories. CEE gave me tremendous confidence that makes my life much easier.”

Join Us!

Invest $1250 in Yourself and Your Students

We’re so sure THIS is going to change the way you think and guide your students, we can’t wait to include you!

Become a Wow-certified Essay Coach

As a CEE-trained pro, you’ll earn a Wow-certified Essay Coach badge to use on your website, social media, email signature, print pieces, or any other way you communicate with parents, students, and colleagues. 

We’ll help you become the college essay expert you’re meant to be! But hurry, CEE sells out quickly every year.

CEE is An Eye-Opening Experience

As a college counselor, and business coach, Cyndy McDonald was curious about CEE when the program began in 2020.

Cyndy is a force in the college counseling world. She founded the Higher Education Consultants Association. She created GuidedPath, a technology platform for college counseling professionals, and teaches in UCLA’s online college counseling certificate program. She was already familiar with Wow’s approach to the college essay when she started hearing friends and colleagues talk up the program, but she wasn’t ready to write her own essay quite yet.

She was ready in 2022.

Cyndy loved how everything in the Wow process has a purpose. “There are certain things we all do, and we do not know why we do them. The Wow process is foundational — a building block. CEE was an eye-opening experience.”

Cyndy has a lot of respect for the Wow process, its step-by-step instructions, and the hands-off approach to revision; she appreciates how easy it was to write her own essay and has incorporated what she learned from CEE to improve her essay workshops.

“Being the student gave me a new perspective. I was able to really understand what students were going through as they wrote their own college essays,” she said. “Going through the Wow process, from beginning to end, was a valuable opportunity. No matter how much experience any of us has, we can all update our process and add new things to what we do and learn how to do things differently.”

In addition to coaching her colleagues, Cyndy works with students; she says CEE helped her become more empathetic toward them as they write their application essays. She believes any pro who guides students apply to college can benefit from CEE, and that it will help new counselors “save time and prevent them from making mistakes.”

“A lot of people come to this business from such diverse professional backgrounds with limited experience guiding students with the essay,” Cyndy said. “Following the Wow Method helps jumpstart the brainstorming process and shortens the essay revision cycle.”

Essay Coaching is Efficient & Easier with Wow Process

Writing his own college essay with a Wow coach was “transformative” for Venkates “Swami” Swaminathan, founder and CEO of Lifelaunchr, an online platform he designed for college admissions coaching.

Swami, a former engineer, already had a process he liked when he signed up for Wow’s signature CEE program but was looking to improve it. Previously, he had completed another essay company’s training, but it did not resonate with him the way CEE did. He liked systems and structure, which the other program lacked.

“Each step is easy to grasp and understand,” Swami said. “And there is no step that required me to have a miracle happen.”

He realized, too, that the student essay was not supposed to be a masterpiece.

“I realized the essay was just supposed to be a story about me and that my job was to get the person who is reading it to get to know me as a human being,” Swami said. “If that is all it accomplishes, that is more than enough.”

Essay coaching has become easier for Swami, and his students are finishing personal statements in less than four weeks. He is down to three or four drafts, rather than six or seven.

In addition to incorporating Wow’s ten steps into his process, Swami has even added some of Wow’s language to his vocabulary. In the new introductory video for essay coaching services on his platform, Swami talks about helping students write “effective” essays, rather than good, perfect, great, or excellent essays.

“Good or great suggests the writing itself is remarkable. That’s not what this is about. It should be an effective essay, not a good essay. I love that. I use the phrase constantly now.”

CEE Stands Out Among Training Programs

Quyen Nguyen used to push her students too hard on college essays. She had always been a high achiever, putting pressure on herself to succeed.

Soon, she realized she was not helping her students.

“I was wearing myself out – and my students. That was totally unnecessary,” she said. “I treated my students’ essays as if they were my own, as if they were going to get published.”

She wanted to change her approach, but she didn’t know how. Quyen had been using tips and ideas she picked up from webinars, conferences, and colleagues. She had tried other professional trainings and created some of her own materials; that wasn’t enough.

“It was nice to pick up tips here and there, but I was overwhelmed,” she said.

Quyen had participated in many selective educational programs and fellowships herself, and she had also earned her Ed.M. from Harvard in international education policy. With her credentials, applicants to college and grad school came to her for guidance. She later took a job in Asia for an IEC startup, where perfection was the goal.

When she started her own firm, she understood how important process was in business. But Quyen still did not have an essay process. And she could not get the idea of perfection out of her mind.

That all changed once she started CEE and wrote an essay of her own, guided by a Wow coach, using Wow’s step-by-step process.

“CEE is different from other programs,” she said. “I learned to follow the process, and how and why to back off and leave the students alone. I don’t want to be pushing and stressing out the students.”

Wow’s Ten Steps are Magical and Transformative

Stacey Cunitz didn’t sweat the college essay too much when she worked with just a few students as a high school counselor at a small, private high school in Philadelphia.

“My non-process worked well until my caseload began to grow,” said Stacey, who started working with students on college essays in 2005 and gradually began taking on private clients. She felt overloaded.

An IEC, CEP, and former English teacher, Stacey had been using a variety of resources, work sheets, and tips she had picked up over the years. Stacey knew she needed more to grow her private business, which is why she turned to Wow for professional development. Stacey retired from her school counseling job in June 2023 to focus on her private practice. She said CEE was an investment in her practice.

Stacey has superimposed Wow’s step-by-step structure into her process; as a result, she is more organized in her approach and can get students to the finish line more easily.

“My approach was very intuitive,” she said. “But I didn’t have a good system for bringing kids through the essay process. My natural instinct was well-aligned with Wow’s philosophical approach, and doing the CEE program reinforced that.”

At first, Stacey thought she needed a process only to get reluctant writers through the college essay with more ease. But after writing her own essay through CEE, Stacey realized this process would work with every type of student, not just her most challenging ones.

“CEE was life-changing for me,” Stacey said. “The ten steps are magical and transformative.

Your process made things easier, and my students’ essays are much better.”

An Ethical Framework for Essay Coaching Success

A former dancer and choreographer who specializes in the performing arts, Chris Holzwarth once believed a more relaxed, less structured college essay writing process was best.

She would meet with students to brainstorm ideas, then send them off to write their essays on their own. She incorporated tips from Wow with other writing exercises she picked up during professional trainings and conferences.

At one point, Chris tried outsourcing essay reviews to a large college essay editing company, but the essays were so heavily edited they muted the students’ authentic voices. “That was unethical.”

Writing her own essay with a Wow coach changed Chris’ mindset. By walking in a student’s shoes, Chris understood the pressure and stress her students felt and became more empathetic. She also saw the benefit of following the Wow process from start to finish.

“CEE gave me a framework, resources, and the steps for success,” Chris said, adding, “The Wow process adheres to the highest ethics and standards. With this process, no one writes the essays for students.”

She has since joined the Wow Partners program, which allows her to guide each of her students through the Wow Method using the same platform we use with our students.

“My students feel accomplished and more confident about themselves when they get to the end of the process with essays they wrote themselves.”

CEE Simplifies the Essay Coaching Process

After a decade working as a software engineer, Amardeep Bhatia decided to change careers; she discovered she was a natural at guiding students – especially those who were STEM-focused – to best fit colleges.

But she struggled with essay coaching. As good as she was at her job as an international college counselor, Amardeep was not a confident writer. She believed her students, for whom English was not a first language, were not good writers, either.

“I was terrified of the essay,” she said. “My students are known for STEM, not language skills. I thought creative writing was out of my league, and that it couldn’t be a process like math or science.”

Amardeep spent too much time on each essay draft, allowing her students to endlessly write and revise. She would routinely meet three to five times with each one, just to brainstorm topics.

Because of the time she devoted to essays, she could not accommodate all the families who reached out to her and had to turn many away. That cost her time and money, which was not a good business model.

Everything changed after she completed CEE.

“I was wrong; writing is a process,” Amardeep said. “CEE has given me confidence and helped me tremendously. I have created a process with customized instructions for my students based on what I learned from the course. This made my life so much easier.”

Since learning the Wow Method, Amardeep has been running small group workshops with four to five students at a time. She takes each group through the first four steps of the Wow Method in just two hours. And she no longer has to turn families away. In fact, business is up 40%!