What’s Our Secret? Process, Plan and Schedule
Process: Our process is our magic. Our approach is simple, with clear instructions to help any student succeed. We use the ten-step Wow Method with our students and teach it to professionals so they can support their students as well.
Plan: We help students plan ahead so they can calmly write essays that will enhance their applications. We model our process for professionals so they can improve their own college essay coaching practices.
Schedule: Clients work one-on-one with a Wow writing coach, following a proven, flexible schedule. Whether guiding with a student applying to multiple schools, or a professional writing an essay as part of a training program, our trademark schedules relieve stress and help clients maintain momentum.
Meet Our Founders
Susan Knoppow, CEO and Co-Founder
Kim Lifton, President and Co-Founder
Wow’s founders, Susan Knoppow and Kim Lifton, bring decades of experience in strategic communications to the college admissions industry. They developed the Wow Method by combining Kim’s journalistic training with Susan’s organization and instructional design skills.
Susan and Kim have co-authored three books – How to Write an Effective College Application Essay (The Inside Scoop for Parents, Students, Counselors). They are members/affiliates of the Michigan Association of College Admission Counseling (MACAC), the National Association of College Admission Counseling (NACAC), and the Independent Educational Consultants Association (IECA) and the Higher Education Consultants Association (HECA). They write and speak regularly to high school, parent and professional groups about the role of the college essay within the competitive admissions world.
Before launching Wow, Susan and Kim collaborated on multiple projects, among them an award-winning PBS documentary, No Ordinary Joe: Erasing the Stigma of Mental Illness.
Susan, Wow’s CEO, is a former executive speechwriter and copywriter. Focused, incisive and creative, Susan can turn the most daunting writing challenge into a series of simple steps; she conceptualized and developed the Wow Method for teaching writing. Susan is also a published poet and essayist and holds a BA in Psychology from the University of Michigan and an MFA in Writing from Vermont College.
Kim, Wow’s President, is a former newspaper reporter and corporate communications manager. Perceptive, resourceful and curious, Kim can get a story out of anyone; she helped create the brainstorming process used inside the Wow Method. Kim’s articles on the college essay appear regularly in print and on the web, and her work has been featured in a variety of newspapers, magazines and online publications. She holds a BA in Journalism from Michigan State University.
Meet Our Coaches
Joe Kane, Senior Writing Coach
Outgoing, thoughtful and imaginative, Joe loves hearing his students’ stories and helping them reflect on their life experiences in compelling college essays. Perpetually optimistic, Joe is grateful for the things he has learned from working with Wow’s students about life in distant countries, VEX robotics competitions, cloning extinct species, and so much more!
Joe joined Wow after working as a writer-in-residence for the nationally recognized Inside Out Literary Arts Project. He now lives in Nashville, where he is the Program Director of The Porch’s youth programming arm, SLANT (Student Literary Artists of Nashville, TN).
Joe’s poems and stories have found homes in a number of magazines, including RHINO, Elimae, theEEEL, Clapboard House, The Splinter Generation, Cricket Online Review, Psychic Meatloaf, Temenos, Right Hand Pointing, and Admit2. He holds a BA in English and an MA in Creative Writing from Central Michigan University.
David Bersell, Senior Writing Coach
Patient, curious and kind, David loves guiding high school, middle school and adult students through the Wow Method so they can share who they are through writing. David lives in Nashville; he is a voracious reader and fiction writer, and in his spare time, he consumes large amounts of pop culture.
Before joining Wow, David taught English at Leadership Prep Bedford Stuyvesant Middle Academy and creative writing with Nashville’s A Novel Idea. His writing has appeared in many print and online publications, including The Rumpus, Hobart, and Carolina Quarterly.
His essay “My Father is a Collection” was selected as a Notable Essay in Best American Essays 2018. David also attended the Tin House Summer Workshop as a nonfiction scholar. He holds a BFA in Creative Writing from the University of Maine, Farmington, and an MFA in Writing from the University of New Hampshire.
Trust: We trust our coaches to make wise decisions based on their experience as teachers and their ability to use and modify our standard processes. We trust our students to make strong editorial choices, and don’t second-guess their decisions.
Process-driven Thinking: Whether coaching students, training professionals or managing internal operations, we develop and follow tested processes to guide our actions.
Instructional Integrity: Everything we do is instructionally sound. We develop learning objectives and make sure we can explain why something works before launching a new program or concept.
Generosity: We share our expertise freely, through webinars, presentations, ebooks and weekly emails. We also donate funds to youth writing programs.
Curiosity: We believe that young people are interesting and that counselors do their best under often challenging circumstances. We always ask why? Why does a story appeal to a student? Why does a counselor operate in a particular way? And then we ask how? How can we support them so they feel empowered and heard?
Flexibility: We listen to our students and counselor clients, taking their suggestions to heart and modifying our processes and materials as appropriate to accommodate their needs.