Writers. Coaches. Entrepreneurs.

Wow Writing Workshop is a strategic communication company staffed by experts who understand the writing process inside and out. If your challenge involves words, Wow can help.

Since 2009, Wow has been leading the industry with our unique approach to communicating any message effectively. The Wow Method helps business and nonprofit leaders create better blogs, manage social media, develop websites and create other communication materials. It also helps students write college application essays, grad school personal statements and resumes that get results. In addition to guiding clients from around the world, Wow’s founders, Kim Lifton and Susan Knoppow, have authored two books and collaborated on an award-winning PBS documentary, “No Ordinary Joe: Erasing the Stigma of Mental Illness.” Kim and Susan speak to high school, parent and professional groups about the role of the college essay within the competitive admissions world. They also consult with small businesses and nonprofit organizations, helping them improve their communication processes so they can share their messages more effectively and use a range of tools to build their brands across multiple communication channels.

Susan_2Susan Knoppow, CEO and Co-Founder

Susan Knoppow can turn the most daunting writing challenge into a series of simple steps. A dynamic teacher, writer and instructional designer, she is also a poet and essayist who has worked with students, businesses and nonprofits for more than 25 years. Susan guides authors through the book writing process, and is experienced in public relations, training, speech writing, marketing, grant writing and organizational issues. Susan spent many years as a speechwriter for senior executives at General Motors. She has also taught college- and high school-level creative writing and composition, and trains school counselors, college advisers and independent educational consultants around the world to be more effective college essay coaches.


  • Teaching
  • Curriculum development
  • Book coaching
  • Professional development for educators
  • Strategic planning

PUBLICATIONS: Small Deceptions, Red Barn Press. Wise Decision Making through the Systemic Use of Knowledge and Imagination (Vincent Barabba with Susan Knoppow). Articles, book reviews, essays and poetry have appeared in numerous journals, news outlets and anthologies. 

EDUCATION: Bachelor of Arts, Psychology.  University of Michigan, College Honors Program. Master of Fine Arts, Writing.  Vermont College.

Kimheadshot16 Kim Lifton, President and Co-Founder

Kim has been reporting the news, writing for business and nonprofits, and teaching students how to tell their stories for three decades. A former journalist, Kim has made it her mission to understand college admissions and the essay’s role within it. Kim can get a story out of anyone – from a student who has nothing to write to a business owner who wants to blog but doesn’t know where to start. Her articles appear regularly in a variety of publications, in print and on the web. She is Wow’s social media specialist, managing the company’s online presence, and also spearheads Wow’s business communications services, helping businesses and nonprofits communicate their messages using the written word and a variety of print and online tools.


  • Teaching
  • Ghost writing for professionals
  • Communication strategy
  • Social media
  • Blogging and newsletters

PUBLICATIONS: Link for Counselors, The Sun-Sentinel in Fort Lauderdale, Fla., United Press International, Crain‘s Detroit Business, The Detroit Free Press, The Detroit News, The Saginaw News, plus numerous daily, weekly, regional and international publications.

EDUCATION: Bachelor of Arts, Journalism.  Michigan State University. 

Have a question?

  Get in touch