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Expert Advice from the Wow Team

Tips and resources for college essay writing

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How Do Colleges Use the Essays?
Assuming you are qualified academically for the school, effective essays can make a difference, tipping the balance in your favor when colleges must choose between applicants with similar qualifications.
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A Taste of CEE Recap

THE COLLEGE ESSAY EXPERIENCE | Write an Essay with a Wow Coach Here’s a link to the webinar recording, “A Taste of the College Essay Experience.”   If you attended live, thank you!   Susan shared tips for managing the essay writing process, brainstorming quickly, and reviewing essays with ease. AND there was a little writing! […]

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What Do Admissions Want?
Since Wow opened in 2009, the answer to the question, What do admissions officers look for in a college essay? has not changed. The college essay has always offered an opportunity to show someone you may never meet just what kind of person you are.
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Essay 101 From the Pros
In general, no matter what prompt you’re answering, your essay should be a story about you, focused on you.
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What Is a College Essay, Anyway?
As admission to the nation’s most selective schools becomes more and more competitive, the college essay has increased in significance as well. That means to gain admission to college today, it’s likely you will need to write at least one college essay—and probably more.
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Trust the College Essay Process
Here’s some insight from David Bersell, who has been with us for more than seven years, has worked with hundreds of students, trained countless IECs and school counselors, and supervises training for our team of coaches.
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Taste of CEE – Video Recording
Get a Taste of the College Essay Experience - Find out why CEE is our best college essay training ever. Wow CEO Susan Knoppow will answer your questions about essay coaching, tell you about CEE, and guide you through one of Wow's signature writing exercises.
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Turn Worried Parents Into College Essay Allies

Photo and text taken from Link for Counselors Publication June 2025. Turn Worried Parents Into College Essay Allies How many times has a parent called you, worried or angry, after reading their child’s college essay? The essay you worked hard on together. The essay the student is proud of. The essay that reflects that student’s […]

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Theme: The Secret to a Great College Essay
A standout college essay isn’t about shocking drama or the “perfect” story—it’s about theme. Your theme gives your essay focus, purpose, and power. It’s what turns a simple story into a meaningful statement that captures who you are.
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