Tips and Resources for Professionals

Expert college essay advice for high school counselors and education consultants. Find tips and resources to help students navigate the college admission essay.

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November 21, 2022

Kim Lifton

A Holiday Message: Tell Me Something Good

At Wow, we always appreciate you and the hard work you do to support students and their families on their journeys to college.

October 19, 2022

Kim Lifton

How to Review College Application Essays Without a Red Pen

At Wow, w e make sure that, first and foremost, students understand the prompt and can illustrate something meaningful about themselves in a genuine answer to any prompt that showcases at least one trait or characteristic that is important to the student.

October 11, 2022

Joe Kane

Don’t Revise College Essays When You’re Nervous!

When your college essay is done, reviewed, proofed - leave it alone. Don't revise your college essays when you are nervous - or about to click send on your Common Application!

September 12, 2022

Joe Kane

The Personal Statement Needs No Hook

Focusing on hooks places too much emphasis on the beginning, not the whole story. Students don't need a hook to get attention in the admissions office.

March 4, 2022

Susan Knoppow

Susan’s Crusade to Blow Up the Five-Paragraph Essay

“Students should be encouraged to see the FPT (five paragraph theme) for what it is: a helpful but contrived exercise.”

February 8, 2022

Sammy Saperstein

Wow’s Best College Essay Coaching Tips

In this Pro Chat, Susan Knoppow answers questions and shares tips with pros to support their students and families in college application essay-writing.

January 29, 2022

Joe Kane

5 Things We Learned from the Class of 2022 College Essays

These little litanies of joy help all of our writing coaches maintain our own enthusiasm, and they remind us...

November 13, 2021

Sammy Saperstein

Writing Standout College Essays

At Wow, our process is our magic for standout college essays. The Wow Method is simple, effective and has clear instructions to help students succeed, every time.

November 13, 2021

Kim Lifton

College Admissions Officer Essay Tips

I have discovered that whether admissions officers work at large, small, public, private or Ivy schools, they want reflective stories written by the student.

November 12, 2021

Kim Lifton

Help Students Ace the Why This College Essay

The why this essay really helps colleges determine if your student is a match. Colleges want to know why applicants want to be there.

November 12, 2021

Sammy Saperstein

College Essay FAQs for Professionals

There’s no such thing as a “best” essay topic. We want to help students write effective essays, which looks different for each student.

November 11, 2021

Sammy Saperstein

Interview: How to Write Good College Essays

In this interview by Cyndy McDonald, Founder of Guided Path, Wow's CEO Susan Knoppow shares her best tips to help students nail the college essay.