Become the College Essay Expert

Improve Your Essay Coaching Practice

We’ll show you how to teach students to write strong, effective essays with less stress and greater confidence for you, your students and their parents.

Get Started for FREE

Pro Chats with Susan Knoppow

Join me (Wow’s CEO and process guru) for a free monthly webinar, just for counselors and consultants. I’ll answer your questions and share tips to help you support your students and their families through the college essay-writing process. I cover a new topic each month (usually the second Wednesday at 1 pm Eastern) Can’t join us live? No problem! Register for our next session, and I’ll send you the recording.

White quotations

Wow’s Professional Training is Game-Changing

“At first, essays were the thing I worried about the most. It wasn’t until the Wow training that it all clicked. I feel like a burden has been lifted.”

- Faith Stewart, Bellingham, Washington

Training & Resources for Professionals

College Essay Experience

Learn the Wow Method: Write an Essay with a Wow Coach

If you've heard colleagues rave about "the Wow training," this is what they're talking about!

Join us for a fun and engaging college essay intensive! Learn our ten-step method from the inside out as you write a Common App personal statement, guided by your own private Wow coach. Participants tell us over and over that this is one of the most eye-opening, valuable experiences we offer. When you’re done, you’ll have new insight into the essay writing process, plus email templates, writing exercises, resources, and instructions to use with your students.

Wow Partners Program

Implement What You've Learned: Use Wow Online with Your Students

Join an exclusive group of counselors who use Wow's proprietary online system with their students. Membership includes ongoing mentorship, private office hours, and early access to new and innovative college essay resources.

Prerequisite: College Essay Experience training

College Essay Jumpstart

Add Us to Your Team: A Wow Coach Can Work with Your Students

Let a Wow coach guide your students as they write their Common App personal statements. You can continue working with them on your own, or we'll take them through as many essays as you like. Our process, plan, and schedules will make your life easier, and keep your students and their parents calm and confident.

College Essay Consult

Quick Turnaround: Get a Custom Solution

Do you have a sticky problem you just can’t solve? An essay that’s testing your skills? A student or parent pushing you to the limit? We can help! We’ll review your situation in depth before we talk, then spend 30 minutes on a video call together, helping you solve the immediate problem, while also addressing the underlying issue.

Why a Skilled Consultant Trusts Wow Completely

Amy McVeigh of Smart College Selection worked with Wow to springboard her practice. She entered the college consulting world as an instructional designer who knew how to create processes and tools.

She was also a strong and confident writer. Still, Amy knew she had more to learn, and she did not want to reinvent the wheel by creating a new essay coaching process from scratch. She was glad to take what she needed from ours.

“Writing my own college essay with Wow’s coaching helped me better understand the tasks we ask of our students.”

Today, Amy has a thriving practice. Each time a new consultant joins her team, they write an essay with a Wow coach.

“This experience was foundational for me. It changed the way I think and work.”

Professional Affiliations

student book cover

Our Gift to You

We’ve written the only college essay book you’ll need – short, practical and full of proven strategies, so you can help students write the types of essays college admissions officers want to read. Most well-meaning experts merely tell students what colleges want. We take a different approach. At Wow, we provide step-by-step instructions to help you teach your students how to write strong, effective essays with less stress and greater confidence.

Get the Inside Scoop

Stick with us, and we'll help take some of the pressure off with relevant, helpful (but not too frequent!) emails.