Become the College Essay Expert

Improve Your Essay Coaching Practice

We’ll show you how to teach students to write strong, effective essays with less stress and greater confidence for you, your students and their parents.

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Pro Chats with Susan Knoppow

Join me (Wow’s CEO and process guru) for a free monthly webinar, just for counselors and consultants. I’ll answer your questions and share tips to help you support your students and their families through the college essay-writing process. I cover a new topic the second Wednesday of each month at 1 pm Eastern. Can’t join us live? No problem! Register for our next session, and I’ll send you the recording.

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Wow’s Professional Training is Game-Changing

“At first, essays were the thing I worried about the most. It wasn’t until the Wow training that it all clicked. I feel like a burden has been lifted.”

- Faith Stewart, Bellingham, Washington

Professional Training Opportunities

College Essay Experience

Four Weeks: Write an Essay with a Wow Coach

Join us for a fun and engaging college essay intensive! Learn our ten-step method from the inside out as you write a Common App personal statement, guided by your own private Wow coach. Participants tell us over and over that this is one of the most eye-opening, valuable experiences we offer. When you’re done, you’ll have new insight into the essay writing process, plus more than 50 pages of email templates, writing exercises, resources and instructions to use with your students.

College Essay Community

Year-Round: Share Ideas, Solve Problems and Dig Into Best Practices

If you like our free Pro Chats, you’ll love the College Essay Community. The first week of each month, we announce a timely topic and share reflection questions and resources. At the end of the month, we gather on Zoom for a lively meeting, facilitated by Wow’s founders, to talk, reflect and challenge ourselves. All materials are available for a full year, and all meetings are recorded.

College Essay Consult

Quick Turnaround: Get a Custom Solution

Do you have a sticky problem you just can’t solve? An essay that’s testing your skills? A student or parent pushing you to the limit? We can help! We’ll review your situation in depth before we talk, then spend 30 minutes on a video call together, helping you solve the immediate problem, while also addressing the underlying issue.

Wow Partners Program

CEE Graduates Only: Use Wow Online with Your Students

Join an exclusive group of counselors who use Wow's proprietary online system with their students. Membership includes master classes in brainstorming and essay reviews, personalized mentorship, private officer hours and early access to new and innovative college essay resources.

Prerequisite: College Essay Experience training.

Why a Skilled Consultant Trusts Wow Completely

Amy McVeigh of Smart College Selection worked with Wow to springboard her practice. She entered the college consulting world as an instructional designer who knew how to create processes and tools.

She was also a strong and confident writer. Still, Amy knew she had more to learn, and she did not want to reinvent the wheel by creating a new essay coaching process from scratch. She was glad to take what she needed from ours.

“Writing my own college essay with Wow’s coaching helped me better understand the tasks we ask of our students.”

Today, Amy has a thriving practice. Each time a new consultant joins her team, they write an essay with a Wow coach.

“This experience was foundational for me. It changed the way I think and work.”

Professional Affiliations

Our Gift to You

We’ve written the only college essay book you’ll need – short, practical and full of proven strategies, so you can help students write the types of essays college admissions officers want to read. Most well-meaning experts merely tell students what colleges want. We take a different approach. At Wow, we provide step-by-step instructions to help you teach your students how to write strong, effective essays with less stress and greater confidence.

Get the Inside Scoop

Stick with us, and we'll help take some of the pressure off, with relevant, helpful (but not too frequent!) emails.