Free Resources for Counselors & Consultants

We love sharing our experience and insight with our colleagues. Whatever situation you're facing, we've been there too.

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Pro Chats with Susan Knoppow

Join me (Wow’s CEO and process guru) for a free 30-minute webinar, just for counselors and consultants. I’ll answer your questions and share tips to help you support your students and their families through the college essay-writing process.
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Read Our Book

At last. A short, practical guide that gives you everything you need to help students write the types of essays college admission officers want to read. Most well-meaning experts merely tell students what colleges want; we provide step-by-step instructions to help teach them how to write strong, effective essays, with less stress and greater confidence..

How We Support Our Colleagues

Whether we’re presenting at a conference, training our local College Advising Corps or offering low-cost, self-guided courses for Michigan counselors who need continuing education credits, supporting our colleagues is a big part of our business plan. Do you need resources for yourself or your students? Tell us how we can help.

Professional Affiliations

Expert Advice from the Wow Team

A standout college essay isn’t about shocking drama or the “perfect” story—it’s about theme. Your theme gives your essay focus, purpose, and power. It’s what turns a simple story into a meaningful statement that captures who you are.
Do you ever catch yourself saying these things after reading a student’s essay?- He could have … - If she would only … - I saw such potential …At Wow, we find ourselves there too, but we quickly recover. Here's what we do to get back on track.
Crafting a standout college essay can feel like a daunting task—but it doesn’t have to be. In a recent educational webinar co-hosted by Susan Knoppow from Wow Writing Workshop and Applerouth Education, students and families gained insider knowledge on the dos and don’ts of college essay writing.

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