- Keren Thoms
Few writing tasks feel as overwhelming—or as high-stakes—as the college application essay. But what if crafting a compelling personal statement could actually be simple?


At last. A short, practical guide that gives you everything you need to help students write the types of essays college admission officers want to read. Most well-meaning experts merely tell students what colleges want; we provide step-by-step instructions to help teach them how to write strong, effective essays, with less stress and greater confidence..
Whether we’re presenting at a conference, training our local College Advising Corps or offering low-cost, self-guided courses for Michigan counselors who need continuing education credits, supporting our colleagues is a big part of our business plan. Do you need resources for yourself or your students? Tell us how we can help.