Wow’s Best College Essay Writing Tips
Consider watching this whole video to gain even more insights into Wow’s signature college essay-writing process.
Joe Kane Shares Tips to Get Started on the Common App Essay
Wow President Kim Lifton hosts College Essay 101, a free class Wow President Kim Lifton hosts College Essay 101, a free class for students and families…
Wow’s Best College Essay Coaching Tips
In this Pro Chat, Susan Knoppow answers questions and shares tips with pros to support their students and families in college application essay-writing.
“Answer the Prompt,” Lifton Tells CollegeXpress

Wow’s President walks through some of the top college essay Q&A’s for writing effective college essays.
What’s the Biggest Mistake Students Make in their College Essays?

How does telling your story add to your application? What do colleges already know? What do you want them to know? Why does this story matter?
Don’t Try So Hard to be “Unique” in College Essay
In this recording, available to watch for free, Kim breaks down what writing a unique essay actually means with Cornell’s admission director.
Writing Standout College Essays
At Wow, our process is our magic for standout college essays. The Wow Method is simple, effective and has clear instructions to help students succeed, every time.
College Essay FAQs for Professionals

There’s no such thing as a “best” essay topic. We want to help students write effective essays, which looks different for each student.
Interview: How to Write Good College Essays
In this interview by Cyndy McDonald, Founder of Guided Path, Wow’s CEO Susan Knoppow shares her best tips to help students nail the college essay.
NACAC ’21: Writing Effective College Essays
Pay more attention to one question that helps us guide our students effectively through the college process: “Why?”