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Expert Advice from the Wow Team

Tips and resources for college essay writing

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Essay 101 From the Pros
In general, no matter what prompt you’re answering, your essay should be a story about you, focused on you.
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What Is a College Essay, Anyway?
As admission to the nation’s most selective schools becomes more and more competitive, the college essay has increased in significance as well. That means to gain admission to college today, it’s likely you will need to write at least one college essay—and probably more.
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Trust the College Essay Process
Here’s some insight from David Bersell, who has been with us for more than seven years, has worked with hundreds of students, trained countless IECs and school counselors, and supervises training for our team of coaches.
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Taste of CEE – Video Recording
Get a Taste of the College Essay Experience - Find out why CEE is our best college essay training ever. Wow CEO Susan Knoppow will answer your questions about essay coaching, tell you about CEE, and guide you through one of Wow's signature writing exercises.
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Turn Worried Parents Into College Essay Allies

Photo and text taken from Link for Counselors Publication June 2025. Turn Worried Parents Into College Essay Allies How many times has a parent called you, worried or angry, after reading their child’s college essay? The essay you worked hard on together. The essay the student is proud of. The essay that reflects that student’s […]

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Theme: The Secret to a Great College Essay
A standout college essay isn’t about shocking drama or the “perfect” story—it’s about theme. Your theme gives your essay focus, purpose, and power. It’s what turns a simple story into a meaningful statement that captures who you are.
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Podcast – Putting The Wow in Your College Essay

🎧 New Podcast Episode: Putting the Wow in Your College Essay Writing college essays is one of the most challenging—and often overwhelming—parts of the college application process. Where should students even begin? In this episode of the College Bound Mentor podcast, special guest Susan Knoppow, Co-Founder and CEO of Wow Writing Workshop, helps answer that […]

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Help Without Hijacking – A Guide For Parents and Students

How to Help Without Highjacking: College Essay Tips from Wow Writing Workshop & Applerouth Writing college essays can feel overwhelming—for students and their parents. Below is a short recap of the insightful and practical webinar with Susan Knoppow, CEO of Wow Writing Workshop, in partnership with Applerouth. In this session, Susan shared Wow’s straightforward 10-step […]

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Let Go of the Imperfect Essay
Do you ever catch yourself saying these things after reading a student’s essay? - He could have … - If she would only … - I saw such potential … At Wow, we find ourselves there too, but we quickly recover. Here's what we do to get back on track.
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