College Essay Secrets Podcast – Crack The Code

Cracking the College Essay Code with Susan Knoppow 🎓✍️
New Podcast Episode Now Live! Tests and the Rest: College Admissions Podcast

College Essay Secrets

Few writing tasks feel as overwhelming—or as high-stakes—as the college application essay. But what if crafting a compelling personal statement could actually be simple?

In this episode, Wow Writing Workshop CEO Susan Knoppow, shares practical, ethical strategies for writing standout college essays. Whether you’re a student, parent, or counselor, you’ll walk away with actionable insights you can use right away.

Five things you’ll learn in this episode:

  • The real essay prompt every student must answer (even if it’s not on the application).

  • How admissions officers actually use essays in decision-making.

  • The most common mistakes students make—and how to avoid them.

  • How much help is too much when it comes to editing?

  • What role counselors should (and shouldn’t) play in the writing process.

🎧 Listen now: [podcast link]

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Keren Thoms

Keren Thoms is the marketing coordinator and administrative assistant at Wow Writing Workshop. With a background in health care, she made the leap into marketing in 2021 and hasn’t looked back. Keren brings a unique global perspective to her work, having attended colleges in three different countries. She now lives in the Midwest with her husband, kids, and dogs where she balances creative projects, family life, and plenty of coffee.

Learn More About College Entrance Essays

Staring at a blank document and wondering how to start your college essay? You’re not alone. The personal statement can feel like the most intimidating part of the application—but it doesn’t have to be. Before you dive into writing, take this quick 3-question quiz to see if you’re actually ready.
Encourage your student to step away from the topic and spend time making sure they know what a personal statement is, why they are writing it, how it fits into the application, who reads it, and what admissions readers are looking for.

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