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Author: Kim Lifton

Kim Lifton was Wow's president until 2024. Perceptive, resourceful and curious, Kim can get a story out of anyone. Kim is a former newspaper reporter and corporate communications manager. With Susan Knoppow, Wow’s CEO, Kim developed the Wow Method by combining her journalistic training with Susan’s organization and instructional design skills. She holds a BA in Journalism from Michigan State University. Kim’s articles on the college essay appear regularly in print and on the web, and her work has been featured in a variety of newspapers, magazines and online publications. Kim and Susan have co-authored three books – How to Write an Effective College Application Essay (The Inside Scoop for Parents, Students, Counselors). They are members/affiliates of the Michigan Association of College Admission Counseling (MACAC), the National Association of College Admission Counseling (NACAC), the Independent Educational Consultants Association (IECA) and the Higher Education Consultants Association (HECA).

Don’t Dismiss the Cliché

Have you ever wondered how to help students avoid clichés? Should you dismiss a student who tells you they scored the winning goal? The topic has come up several times during our one-on-one meetings with this year’s CEE trainees. We get questions about it every year. So, as you prepare for the 2024-25 application season, […]

How to Turn Challenging Experiences into Effective College Essays

I was delighted to be interviewed about college essays for the Admissions Directors Lunchcast, which aired in March. If you are not familiar with this podcast, co-hosts Nathan Ament (Knox College) and Teege Mettille (Enroll ml) interview experts about timely topics facing admissions. For each episode, the hosts pair one influencer (me!) with an admissions practitioner […]

Embrace the College Essay Cliché

Have you ever wondered how to help students avoid clichés? This topic has come up several times during our one-on-one meetings with this year’s CEE trainees. We get questions about clichés from pros like you every year. As you prepare for the 2024-25 application season, which kicks off this month (March Madness), consider embracing the […]

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