Wow Helps Pros Do Their Best Work

collegeWe work well with counselors and consultants because we all care about the same thing: helping students get into the schools of their dreams. We focus exclusively on the essay – you’re already an expert on the rest of the admission process. We’re writers, teachers and problem-solvers; we’ll work with you to find the right solutions for you and your students. Tell us what you need. We’ll figure out how to get there.

The College Essay Experience – New for 2020

For years, writing an essay has been part of our Partners program; participants tell us over and over that it is one of the most eye-opening, valuable experiences we offer. Now you can try it too! (The Partners program is still available to professionals who have completed the College Essay Experience and want more in-depth training.)

Write a Common App Essay

  • Experience the essay-writing process from the inside out.
  • Complete your essay in 3 weeks, guided by a Wow coach, using our online system.
  • Gain insight into how to improve your existing process or build a new one.
  • Choose your next steps: Adopt some of our writing exercises (included), use some of our email templates (included) or learn the full Wow Method, our ten step process (additional training required).

Sign Up or Save a Spot for 2021

We have a few seats left in our April-May training group. Reserve your spot today, or add your name to the list for 2021.
At first, essays were the thing I worried about most. It wasn’t until the Wow training that it all clicked. I feel like a burden has been lifted.
Faith Stewart, Bellingham, Washington
Faith Stewart
Wow’s process simply works. No shortcuts, no bells and whistles, but rather a structured, creative process developed by working writers who believe every student has a story to tell. Just as important, they respect my relationship with my clients.
Amy McVeigh, Zionsville, Indiana
Amy McVeigh
Learning from Wow has transformed the way I work with students on college essays.
Jenny Umhofer, Pasadena, California
Jenny Umhofer
The Wow Method makes so much sense; it captures the most important parts of the essay in a digestible way. Students really get it.
Robyn Komar, Alexandria, Virginia
Robyn Komar
The most valuable part of the Partners training was writing the essay. Now I can tell parents and students: “I have been through this. I know how it feels.”
Robyn Spoon, Columbus, Indiana
Robyn Spoon

Free Pro Chats

Join Wow CEO Susan Knoppow for a FREE 30-minute webinar, just for counselors and consultants. She will answer your questions and share tips to help you support your students and their families through the college essay-writing process. We get together one Wednesday a month, 1-1:30 p.m. Eastern. Choose the session you prefer, then join us live or listen to the recording.

Feb 12: What Makes a Great Essay Coach?

March 11: Avoiding College Essay Cliches

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The Inside Scoop

At last. A short, practical guide that gives you everything you need to help students write the types of essays college admission officers want to read. Most well-meaning experts merely tell students what colleges want; we provide step-by-step instructions to help teach them how to write strong, effective essays, with less stress and greater confidence.

Read it today!

Self-guided Training

CEI Pro Packs include self-guided webinars to help you support students through the essay-writing process. Choose from brainstorming or essay review sessions, complete with worksheets, tips and writing exercises.

Pro Packs provide basic, practical professional development for counselors and English teachers, plus State Continuing Education Credit Hours for Michigan educators. Just $40 each.

Learn More

Tips to Share

We’ve created two tip sheets you can share with your students and parents: Essay Advice from the Admissions Office and How to Help Without Taking Over. Enter your email address and you’ll get them right now.

Get the tip sheets

Tip sheet request (pro): How to help, Essay advice
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What happened to your group workshops?

For 2020, we’re streamlining our training. For groups, we’ll still be offering our free monthly Pro Chats, but we will not be running group brainstorming and essay review workshops until after counselors and IECs have completed the College Essay Experience program. While group workshops have been quite popular, the questions we receive afterward indicate to us that the training is incomplete.
  • Without solid pre-work, essay reviews continue to be challenging.
  • Without a streamlined essay review process, the best brainstorming in the world doesn’t take one very far.

Once they have written an essay and experienced the connection between pre-work, content development and essay reviews, the light bulb goes off for our clients, and they tend to know which aspect of the process they really need more help with.

We will still be offering our College Essay Boot Camps curriculum and seminar, in a slightly different format starting in the spring. That seminar teaches participants how to run a group workshop for students. If you’re interested in this option, let us know.