We work well with counselors and consultants because we all care about the same thing: helping students get into the schools of their dreams. We focus exclusively on the essay – you’re already an expert on the rest of the admission process. We’re writers, teachers and problem-solvers; we’ll work with you to find the right solutions for you and your students. Tell us what you need. We’ll figure out how to get there.
The College Essay Experience
Participants tell us over and over that writing an essay is one of the most eye-opening, valuable experiences we offer. Now you can try it too!
Write a Common App Essay
- Experience the essay-writing process from the inside out.
- Complete your essay in 3 weeks, guided by a Wow coach, using our online system.
- Gain insight into how to improve your existing process or build a new one.
- Choose your next steps: Adopt some of our writing exercises (included), use some of our email templates (included) or learn the full Wow Method, our ten step process (additional training required).
Join the waiting list for 2022!





Free Pro Chats
Join Wow CEO Susan Knoppow for a FREE 30-minute webinar, just for counselors and consultants. She will answer your questions and share tips to help you support your students and their families through the college essay-writing process. We get together one Wednesday a month, 1-1:30 p.m. Eastern. Choose the session you prefer, then join us live or listen to the recording.
February 10: What do we mean by the Wow Factor? Ending the writing process on a positive note.
March 10: Avoiding Cliches.



The Inside Scoop
At last. A short, practical guide that gives you everything you need to help students write the types of essays college admission officers want to read. Most well-meaning experts merely tell students what colleges want; we provide step-by-step instructions to help teach them how to write strong, effective essays, with less stress and greater confidence.
College Essay Consult
Do you have a sticky problem you just can’t solve? An essay that’s testing your skills? A student or parent pushing you to the limit? We can help! Schedule a College Essay Consult with Kim or Susan today. We’ll review your situation in depth, then spend 30 minutes on a Zoom call together, helping you solve the immediate problem while also addressing the underlying issue.
Michigan SCECHs
Michigan counselors and English teachers… You can earn State Continuing Education Credit Hours (SCECHs) with Wow’s online workshops, beginning at $40 per course! Register today. Counselors and teachers in other states, these courses are available to everyone, even if you don’t earn credit. Contact us to learn more.
Tips to Share
We’ve created two tip sheets you can share with your students and parents: Essay Advice from the Admissions Office and How to Help Without Taking Over. Enter your email address and you’ll get them right now.