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Pro Chats with Susan Knoppow

Join me (Wow’s CEO and process guru) for a free 30-minute webinar, just for counselors and consultants. I’ll answer your questions and share tips to help you support your students and their families through the college essay-writing process.
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Read Our Book

At last. A short, practical guide that gives you everything you need to help students write the types of essays college admission officers want to read. Most well-meaning experts merely tell students what colleges want; we provide step-by-step instructions to help teach them how to write strong, effective essays, with less stress and greater confidence..

How We Support Our Colleagues

Whether we’re presenting at a conference, training our local College Advising Corps or offering low-cost, self-guided courses for Michigan counselors who need continuing education credits, supporting our colleagues is a big part of our business plan. Do you need resources for yourself or your students? Tell us how we can help.

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Expert Advice from the Wow Team

Assuming you are qualified academically for the school, effective essays can make a difference, tipping the balance in your favor when colleges must choose between applicants with similar qualifications.

THE COLLEGE ESSAY EXPERIENCE | Write an Essay with a Wow Coach Here’s a link to the webinar recording, “A Taste of the College Essay Experience.”   If you attended live, thank you!   Susan shared tips for managing the essay writing process, brainstorming quickly, and reviewing essays with ease. AND there was a little writing! […]

Since Wow opened in 2009, the answer to the question, What do admissions officers look for in a college essay? has not changed. The college essay has always offered an opportunity to show someone you may never meet just what kind of person you are.
In general, no matter what prompt you’re answering, your essay should be a story about you, focused on you.
As admission to the nation’s most selective schools becomes more and more competitive, the college essay has increased in significance as well. That means to gain admission to college today, it’s likely you will need to write at least one college essay—and probably more.

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