Get Started on the College Essay for Free

By Kim Lifton
Wow Writing Workshop

We hope you and your family are healthy and staying safe. As we move into application season for the Class of 2021, there are a lot of uncertainties; life right now can seem quite unsettling. Because it is.

We parsed all of the Common App prompts for 2021…and more. Get yours on

College essays can seem overwhelming, too, but they don’t have to be. And neither do family discussions about essays.

Has a simple conversation in your house ever been ruined by a seemingly innocent suggestion?

That harmless conversation could start something like this…

Parent, relaxed, smiling and with a super sweet tone:

I was thinking, it would be so great if you wrote a college essay about how your great-grandpa invented the frozen custard machine. He was a real trendsetter in his day. You could talk about what an example he’s been to you and how that influenced you on student council.

Child, looking down, sighing:

Really??! Just please leave me alone!! 

Child leaves without another word. Bedroom door slams.

Parent, clueless, wonders, What was that? 

No matter what’s going on in the world around us, this sort of thing happens. Parents think we know what’s in our kids’ heads, but we don’t. We think we’re helping; our children find us annoying.

We don’t want you to go through this type of scenario when college essays come up. It’s too stressful. And there’s enough stuff going on right now to distract, bore and annoy even the most dedicated, brilliant student.

The college essay can be daunting on its own. Why? Because it matters. A lot.

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My business partner Susan and I have been in the college admissions business for more than a decade. We have written three books – go-to guides for parents, students and counselors. We stay current on the college essay and industry trends by speaking at conferences and staying in touch with admissions officers.

We’ve always been a virtual company, working remotely with students all over the world. The Wow Method is the most effective process out there because we’ve spent 10 years perfecting it. We challenge ourselves every day. We hire the best coaches. We ask questions and dig deep.

Our process is our magic. 

We know the word “process” isn’t particularly sexy. But sexy or not, it works – year after year, with every type of student in every type of situation.

We have a small team, and during college admission season, we work with a select number of students from all over the world using an online system we developed nearly a decade ago. Our writing coaches use our online communication tools to streamline the process and make it easy for students to succeed.

The rest of the year we train independent educational consultants, counselors and other professionals who are on the ground, working with students every day.

We provide an environment that is designed for success. One that is calm. Nurturing. Quiet.

What’s our secret? We are teachers and writers who understand this industry inside and out. We talk to admissions officers all the time. We know what they want, and we know how to deliver it. We are process-driven. Our mantra: Process. Plan. Schedule.

Stick with us, and we’ll help take some of the pressure off, no matter what’s going on in the world. That’s because we teach students how to write strong, effective essays, with less stress and greater confidence.

To help you get there, join me for a free webinar for students. Parents are welcome, too. Just sign up for the live event, or watch the recording later.

Kim Lifton is President and Co-founder of Wow Writing Workshop a premier college application essay coaching and professional training company, offering private, virtual writing coaching services to professionals and students throughout the world.  Since 2009, Wow has been leading the college admissions industry with our unique approach to communicating messages effectively through application essays, including personal statements, activity and short answer essays and supplements.  Kim leads a team of writers and teachers who understand the writing process inside and out. Kim blogs regularly about the college essay’s role in the admission process for multiple industry publications and websites. In 2019, she was named a LinkedIn Top Voice in Education.