College Essay Resources – MACAC

We work well with counselors and consultants because we all care about the same thing: helping students get into the schools of their dreams. We focus exclusively on the essay – you’re already an expert on the rest of the admission process. We’re writers, teachers and problem-solvers; we’ll work with you to find the right solutions for you and your students. Tell us what you need. We’ll figure out how to get there.

The Wow Method

Last Update: May 10, 2022

Wow's 10 step college essay writing process, displayed in a color-coded graphic.

MACAC Session Resources

Earn SCECHs Online

Earn up to 25 SCECHs in college preparation and selection. Choose from brainstorming, essay reviews and group workshops.

Free Books

Get copies of our books for yourself, colleagues, students and families.

How to Write an Effective College Application Essay: The Inside Scoop for Counselors
How to Write an Effective College Application Essay: The Inside Scoop for Students

Free Pro Chats

Did you like this video? Join us for an upcoming FREE webinar! We meet once a month to discuss a variety of college essay issues. Wow CEO Susan Knoppow will answer your questions and share tips to help you support your students through the college essay-writing process.

Free Book

We’ve written the only college essay book you’ll need – short, practical and full of proven strategies, so you can help students write the types of essays college admissions officers want to read. 

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Wow’s Professional Training is Game-Changing

“At first, essays were the thing I worried about the most. It wasn’t until the Wow training that it all clicked. I feel like a burden has been lifted.”

- Faith Stewart, Bellingham, Washington

College Essay Community

Year-Round: Share Ideas, Solve Problems and Dig Into Best Practices

If you like our free Pro Chats, you’ll love the College Essay Community. The first week of each month, we announce a timely topic and share reflection questions and resources. At the end of the month, we gather on Zoom for a lively meeting, facilitated by Wow’s founders, to talk, reflect and challenge ourselves. All materials are available for a full year, and all meetings are recorded.

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