Tips and Resources for Professionals

Expert college essay advice for high school counselors and education consultants. Find tips and resources to help students navigate the college admission essay.

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February 1, 2024

Kim Lifton

Tell Your Students to Trust Themselves!

If your students can think, they can write. In this blog, we share Wow's favorite message for empowering students.

January 8, 2024

Kim Lifton

Brainstorming Tips for Challenging Students

Want to improve your brainstorm techniques with any student? Be a detective!

October 10, 2023

Kim Lifton

Wow’s Best College Essay Coaching Tips

In this Pro Chat, Susan Knoppow answers questions and shares tips with pros to support their students and families in college application essay-writing.

October 1, 2023

Kim Lifton

Kim’s Tips for Trimming College Essays

Would you like a professional college essay review from the folks who train the other pros who guide students on college application essay writing?

September 29, 2023

Kim Lifton

How to Ace Michigan’s Essay Prompts?

Here are the prompts for the 2021-22 MIT college essay supplement, and some insight and prep questions to help you get started.

September 20, 2023

Kim Lifton

College Admissions Officer Essay Tips

I have discovered that whether admissions officers work at large, small, public, private or Ivy schools, they want reflective stories written by the student.

September 16, 2023

Joe Kane

Brainstorming College Essays with Challenging Students

Teens are teens. Most don't spend a lot of time dreaming about writing college essays; they stress over it. And, when it's time to meet with an expert, they get nervous.

June 21, 2023

Kim Lifton

Kate’s College Admissions Trends for 2023

Now that the 2022-2023 college application season is over, let's explore some of the latest admission trends and what they could mean for students applying to college this fall.

June 21, 2023

Joe Kane

The Personal Statement Needs No Hook

Focusing on hooks places too much emphasis on the beginning, not the whole story. Students don't need a hook to get attention in the admissions office.

February 7, 2023

Kim Lifton

How to Get a Great Story out of Your Students

Listen and be curious to get a great story out of your students. They have a lot to say, guide them and let them say it.

February 3, 2023

Joe Kane

5 Things We Learned from the Class of 2023

As we model our own process for professionals during our signature training, the College Essay Experience, we get a little bonus because we get to learn new, super cool things from them, too. (Like … You can finish a 500-mile hike with an injury, close your eyes to survive a snowmobile ride to the top of a glacier when you are afraid of heights, and open a knitting store even if you cannot knit!)

February 3, 2023

Kim Lifton

5 College Essay Myths and Facts YOU Need to Know!

Here are five college essay myths and facts for a high school student to consider before writing any essay.