By KIM LIFTON
Wow Writing Workshop
A few months ago, I had lunch with my friend, Ella, a great high school counselor here in metro Detroit, where I live. It feels like a million years ago, back when high school counselors were actually working inside high schools…
We started talking about her previous job as a sales manager in the textile industry. I peppered her with questions about her job, what she did, what she liked. How do people pick colors for clothes or fabric for furniture? I asked.
How does someone know which color paint will be most popular next year on a car or truck?
She told me they have a system, analytics; it’s quite interesting, and it works, year after year.
I wanted to know who decides if red will be the in color for the season, or how long capris might be cool. She didn’t know, but she said there were people inside the industry who use data to predict that, too.
I couldn’t help myself. I love great stories. I find everything so interesting.
I like people. I like hearing their stories. Who are they? What’s important to them? Why? While Ella has been out of the textiles field for a long time, she appreciated that I was interested in her. I asked questions; I listened to her answers. We had a conversation. It was normal, natural.
Then something clicked.
“Hey Ella,” I said.
“Y-e-e-e-s,” she said.
“You know how to get a great story out of a kid who is writing a college essay? You do what we just did.”
- Have a conversation.
- Show the student you are interested in them.
- Be curious.
- Listen to what they have to say.
- Ask questions.
That’s it. Yep. That’s the big secret.
That’s how you get a great story out of a student who needs to write a college essay.
Thinking of you and your loved ones. Stay healthy and safe.
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Kim Lifton is President and Co-founder of Wow Writing Workshop a premier college application essay coaching and professional training company, offering private, virtual writing coaching services to professionals and students throughout the world. Since 2009, Wow has been leading the college admissions industry with our unique approach to communicating messages effectively through application essays, including personal statements, activity and short answer essays and supplements. Kim leads a team of writers and teachers who understand the writing process inside and out. Kim blogs regularly about the college essay’s role in the admission process for multiple industry publications and websites. In 2019, she was named a LinkedIn Top Voice in Education.